Nykaa vs Ulta Beauty
The facts we hold on both, side by side. Checked October 15, 2026.
In short
- Ulta Beauty gets more monthly visits than Nykaa: about 60M vs 22M.
- Nykaa runs more live Meta ads than Ulta Beauty: 3,112 vs 1,283.
| Fact |  Nykaa |  Ulta Beauty |
|---|---|---|
| Monthly visits (SimilarWeb) | 22M (Sep 2026) | 60M (Sep 2026) |
| Live Meta ads | 3,112 | 1,283 |
| Store created | Dec 2016 | Dec 2016 |
| Based in | India | Spain |
| Niche | Make-Up & Cosmetics | Make-Up & Cosmetics |
Questions shoppers ask
- What is the difference between Nykaa and Ulta Beauty?
- Ulta Beauty gets more monthly visits than Nykaa: about 60M vs 22M. Nykaa runs more live Meta ads than Ulta Beauty: 3,112 vs 1,283.
- Do Nykaa and Ulta Beauty sell the same things?
- Both are in the Make-Up & Cosmetics niche.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Nykaa legit? · Is Ulta Beauty legit?