REI: A Life Outdoors is a Life Well Lived vs SCHEELS
The facts we hold on both, side by side. Checked October 16, 2026.
In short
- REI: A Life Outdoors is a Life Well Lived gets more monthly visits than SCHEELS: about 33M vs 14M.
- REI: A Life Outdoors is a Life Well Lived runs more live Meta ads than SCHEELS: 832 vs 211.
- SCHEELS advertised on more days in the past 12 months: 21 vs 18.
- SCHEELS's store is older: created Dec 2016, REI: A Life Outdoors is a Life Well Lived's in Jan 2017.
| Fact |  REI: A Life Outdoors is a Life Well Lived |  SCHEELS |
|---|---|---|
| Monthly visits (SimilarWeb) | 33M (Sep 2026) | 14M (Sep 2026) |
| Live Meta ads | 832 | 211 |
| Store created | Jan 2017 | Dec 2016 |
| Based in | United States | United States |
| Niche | Hiking & Camping | Athletic Apparel |
| Payment options detected | Klarna, PayPal | Adyen Online Payments, Sezzle |
Questions shoppers ask
- What is the difference between REI: A Life Outdoors is a Life Well Lived and SCHEELS?
- REI: A Life Outdoors is a Life Well Lived gets more monthly visits than SCHEELS: about 33M vs 14M. REI: A Life Outdoors is a Life Well Lived runs more live Meta ads than SCHEELS: 832 vs 211. SCHEELS advertised on more days in the past 12 months: 21 vs 18. SCHEELS's store is older: created Dec 2016, REI: A Life Outdoors is a Life Well Lived's in Jan 2017.
- Do REI: A Life Outdoors is a Life Well Lived and SCHEELS sell the same things?
- Both are listed in related niches: REI: A Life Outdoors is a Life Well Lived in Hiking & Camping, SCHEELS in Athletic Apparel.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is REI: A Life Outdoors is a Life Well Lived legit? · Is SCHEELS legit?