SCHEELS vs Sports Illustrated
The facts we hold on both, side by side. Checked October 19, 2026.
In short
- Sports Illustrated gets more monthly visits than SCHEELS: about 36M vs 14M.
- Sports Illustrated runs more live Meta ads than SCHEELS: 378 vs 221.
- SCHEELS advertised on more days in the past 12 months: 22 vs 21.
| Fact |  SCHEELS |  Sports Illustrated |
|---|---|---|
| Monthly visits (SimilarWeb) | 14M (Sep 2026) | 36M (Sep 2026) |
| Live Meta ads | 221 | 378 |
| Store created | Dec 2016 | Dec 2016 |
| Based in | United States | United States |
| Niche | Athletic Apparel | Sports |
Questions shoppers ask
- What is the difference between SCHEELS and Sports Illustrated?
- Sports Illustrated gets more monthly visits than SCHEELS: about 36M vs 14M. Sports Illustrated runs more live Meta ads than SCHEELS: 378 vs 221. SCHEELS advertised on more days in the past 12 months: 22 vs 21.
- Do SCHEELS and Sports Illustrated sell the same things?
- Both are listed in related niches: SCHEELS in Athletic Apparel, Sports Illustrated in Sports.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is SCHEELS legit? · Is Sports Illustrated legit?