Monthly dataset · AdLibrarySpy index
Facebook ad statistics: 3,640,093 ads measured (October 2026)
In October 2026, online stores started 3,640,093 new Meta ads in the AdLibrarySpy index; 36.8% were video, ads that stopped ran a median of 13 days, the most common named discount was 50% off.
38 facts from 3,640,093 new ads, 2026-10-01 to 2026-10-31. Published ; frozen, so a quoted number never changes. Free to quote with a link (CC BY 4.0).
- 3new ads per advertising store (median), October 2026
- 36.8%of new Meta ads were video, October 2026
- 13 daysmedian run of ads that stopped, October 2026
Volume and advertisers
In October 2026, online stores started 3,640,093 new Meta (Facebook and Instagram) ads in the AdLibrarySpy index, from 246,834 advertising stores.
Cite this: AdLibrarySpy, "Facebook ad statistics, October 2026", adlibraryspy.com/stats/2026-10#fact-new-adsLinkHow we measure
Online stores started an average of 117,422 new Meta ads a day in October 2026 in the AdLibrarySpy index; the busiest day was October 1, with 190,185 new ads.
Cite this: AdLibrarySpy, "Facebook ad statistics, October 2026", adlibraryspy.com/stats/2026-10#fact-ads-per-dayLinkHow we measure
The median online store advertising on Meta started 3 new ads in October 2026, and one in ten started 33 or more (246,834 advertising stores in the AdLibrarySpy index).
Cite this: AdLibrarySpy, "Facebook ad statistics, October 2026", adlibraryspy.com/stats/2026-10#fact-ads-per-advertiserLinkHow we measure
6,434 online stores (2.6%) started 100 or more new Meta ads in October 2026, and 62,674 (25.4%) started 10 or more, out of 246,834 advertising stores in the AdLibrarySpy index.
Cite this: AdLibrarySpy, "Facebook ad statistics, October 2026", adlibraryspy.com/stats/2026-10#fact-advertisers-100-plusLinkHow we measure
The top 1% of advertising online stores accounted for 25.6% of the 3,640,093 new Meta ads started in October 2026 in the AdLibrarySpy index.
Cite this: AdLibrarySpy, "Facebook ad statistics, October 2026", adlibraryspy.com/stats/2026-10#fact-top-1-percentLinkHow we measure
Formats and placements
98.7% of new Meta ads from online stores in October 2026 were set to run on Instagram and 97.8% on Facebook (3,640,085 ads with placements in the AdLibrarySpy index).
Cite this: AdLibrarySpy, "Facebook ad statistics, October 2026", adlibraryspy.com/stats/2026-10#fact-placements-instagram-facebookLinkHow we measure
81.4% of new Meta ads from online stores in October 2026 included Threads as a placement, 67.6% Audience Network, 45.9% WhatsApp and 9% Messenger (3,640,085 ads in the AdLibrarySpy index).
Cite this: AdLibrarySpy, "Facebook ad statistics, October 2026", adlibraryspy.com/stats/2026-10#fact-placements-threads-whatsappLinkHow we measure
How long ads run
Meta ads from online stores that stopped running in October 2026 had run a median of 13 days (5,299,759 ads in the AdLibrarySpy index).
Cite this: AdLibrarySpy, "Facebook ad statistics, October 2026", adlibraryspy.com/stats/2026-10#fact-median-run-lengthLinkHow we measure
A quarter of the Meta ads from online stores that stopped running in October 2026 had run 42 days or longer, and one in ten 109 days or longer (5,299,759 ads in the AdLibrarySpy index).
Cite this: AdLibrarySpy, "Facebook ad statistics, October 2026", adlibraryspy.com/stats/2026-10#fact-run-length-p75-p90LinkHow we measure
35.3% of the Meta ads from online stores that stopped running in October 2026 ran less than 7 days (5,299,759 ads in the AdLibrarySpy index).
Cite this: AdLibrarySpy, "Facebook ad statistics, October 2026", adlibraryspy.com/stats/2026-10#fact-run-under-7-daysLinkHow we measure
32.3% of the Meta ads from online stores that stopped running in October 2026 had run 30 days or more, and 12.6% 90 days or more (5,299,759 ads in the AdLibrarySpy index).
Cite this: AdLibrarySpy, "Facebook ad statistics, October 2026", adlibraryspy.com/stats/2026-10#fact-run-30-90-daysLinkHow we measure
Video ads from online stores that stopped running in October 2026 had run a median of 13 days, against 9 days for single-image ads (1,984,268 video and 1,587,287 image ads in the AdLibrarySpy index).
Cite this: AdLibrarySpy, "Facebook ad statistics, October 2026", adlibraryspy.com/stats/2026-10#fact-video-vs-image-run-lengthLinkHow we measure
Of the 2,011,684 Meta ads from online stores still running at the end of October 2026, 20.9% had been running 90 days or more and the median one 24 days (in the AdLibrarySpy index).
Cite this: AdLibrarySpy, "Facebook ad statistics, October 2026", adlibraryspy.com/stats/2026-10#fact-running-90-plus-daysLinkHow we measure
Hooks, angles and offers (AI labels)
The most common opening hook in new Meta ads from online stores in October 2026 was “Product intro” (22%), followed by “Benefit” (18.6%) and “Pain point” (18.5%), across 90,091 ads that AdLibrarySpy’s AI labeller judged with confidence.
Cite this: AdLibrarySpy, "Facebook ad statistics, October 2026", adlibraryspy.com/stats/2026-10#fact-top-hooksLinkHow we measure
The most common selling angle in new Meta ads from online stores in October 2026 was “Problem → solution” (21.7%), then “Identity & style” (20.6%) and “Health & wellness” (16.2%), across 88,266 ads that AdLibrarySpy’s AI labeller judged with confidence.
Cite this: AdLibrarySpy, "Facebook ad statistics, October 2026", adlibraryspy.com/stats/2026-10#fact-top-anglesLinkHow we measure
35.8% of new Meta ads from online stores in October 2026 were written to make the sale now (conversion), 34.9% for consideration and 28.9% for awareness (91,509 ads that AdLibrarySpy’s AI labeller judged with confidence).
Cite this: AdLibrarySpy, "Facebook ad statistics, October 2026", adlibraryspy.com/stats/2026-10#fact-funnel-stageLinkHow we measure
26.6% of new Meta ads from online stores in October 2026 put a deal in the ad text, most often a percentage discount (10.4% of ads), across 93,245 ads that AdLibrarySpy’s AI labeller judged with confidence.
Cite this: AdLibrarySpy, "Facebook ad statistics, October 2026", adlibraryspy.com/stats/2026-10#fact-deal-in-ad-textLinkHow we measure
8.3% of new Meta ads from online stores in October 2026 used urgency, such as a deadline, limited stock or “today only” (94,195 ads that AdLibrarySpy’s AI labeller judged with confidence).
Cite this: AdLibrarySpy, "Facebook ad statistics, October 2026", adlibraryspy.com/stats/2026-10#fact-urgencyLinkHow we measure
The most common style of new Meta video ads from online stores in October 2026 was “Lifestyle film” (39.8%), then “Product demo” (22.4%) and “Talking head” (12.1%), across 112,842 video ads AdLibrarySpy’s vision model watched and judged with confidence.
Cite this: AdLibrarySpy, "Facebook ad statistics, October 2026", adlibraryspy.com/stats/2026-10#fact-video-stylesLinkHow we measure
Discounts and deals
50% off was the most common discount named in new Meta ads from online stores in October 2026: 19.3% of the 396,485 ads naming a percentage off used it (in the AdLibrarySpy index).
Cite this: AdLibrarySpy, "Facebook ad statistics, October 2026", adlibraryspy.com/stats/2026-10#fact-most-common-discountLinkHow we measure
The median percentage discount named in new Meta ads from online stores in October 2026 was 34% off, and 38.1% of those ads offered 50% or more (396,485 ads in the AdLibrarySpy index).
Cite this: AdLibrarySpy, "Facebook ad statistics, October 2026", adlibraryspy.com/stats/2026-10#fact-median-discountLinkHow we measure
4.9% of new Meta ads from online stores in October 2026 mentioned free shipping or free delivery in the ad text (178,024 of 3,640,093 ads in the AdLibrarySpy index).
Cite this: AdLibrarySpy, "Facebook ad statistics, October 2026", adlibraryspy.com/stats/2026-10#fact-free-shippingLinkHow we measure
1.2% of new Meta ads from online stores in October 2026 mentioned a buy-one-get-one (BOGO) offer in the ad text (42,298 of 3,640,093 ads in the AdLibrarySpy index).
Cite this: AdLibrarySpy, "Facebook ad statistics, October 2026", adlibraryspy.com/stats/2026-10#fact-bogoLinkHow we measure
0.8% of new Meta ads online stores started in October 2026 mentioned Black Friday or Cyber Monday in the ad text (30,875 of 3,640,093 ads in the AdLibrarySpy index).
Cite this: AdLibrarySpy, "Facebook ad statistics, October 2026", adlibraryspy.com/stats/2026-10#fact-black-friday-mentionsLinkHow we measure
Landing pages
Niches
Apparel stores started the most new Meta ads in October 2026, 1,047,859 (28.8% of all new ads from online stores), ahead of Beauty & Fitness (495,307) and Health (440,313), in the AdLibrarySpy index.
Cite this: AdLibrarySpy, "Facebook ad statistics, October 2026", adlibraryspy.com/stats/2026-10#fact-top-niches-by-new-adsLinkHow we measure
Apparel had the most online stores advertising on Meta in October 2026, 63,414 starting new ads, ahead of Home & Garden (30,528) and Beauty & Fitness (29,119), in the AdLibrarySpy index.
Cite this: AdLibrarySpy, "Facebook ad statistics, October 2026", adlibraryspy.com/stats/2026-10#fact-top-niches-by-advertisersLinkHow we measure
Beauty & Fitness had the highest share of video among niches in October 2026: 43.6% of its 495,307 new Meta ads were video, against 36.8% for all online stores (lowest: Sports, 30.3%; in the AdLibrarySpy index).
Cite this: AdLibrarySpy, "Facebook ad statistics, October 2026", adlibraryspy.com/stats/2026-10#fact-niche-most-videoLinkHow we measure
Autos & Vehicles ads ran the longest among niches: those that stopped in October 2026 had run a median of 19 days, against 13 for all online stores (shortest: Finance, 8 days; 117,963 ads in the AdLibrarySpy index).
Cite this: AdLibrarySpy, "Facebook ad statistics, October 2026", adlibraryspy.com/stats/2026-10#fact-niche-longest-running-adsLinkHow we measure
Science ads named a percentage discount most often in October 2026: 17.6% of its 13,345 new Meta ads, against 10.9% for all online stores (in the AdLibrarySpy index).
Cite this: AdLibrarySpy, "Facebook ad statistics, October 2026", adlibraryspy.com/stats/2026-10#fact-niche-most-discountsLinkHow we measure
Health stores launched the most ads each in October 2026: a median of 4 new Meta ads per advertising store (one in ten launched 56+), against 3 for all online stores (16,169 stores in the AdLibrarySpy index).
Cite this: AdLibrarySpy, "Facebook ad statistics, October 2026", adlibraryspy.com/stats/2026-10#fact-niche-most-ads-per-storeLinkHow we measure
By niche
New Meta ads from online stores in October 2026, by the store’s niche. A blank cell has too few ads behind it to show.
| Niche | New ads | Stores | Median ads per store | Video | Median days run | Name a % off | Link to product page | Ad playbook |
|---|---|---|---|---|---|---|---|---|
| Apparel | 1,047,859 | 63,414 | 3 | 34.9% | 12 | 12.6% | 40.8% | How they advertise |
| Beauty & Fitness | 495,307 | 29,119 | 3 | 43.6% | 14 | 11.5% | 50.2% | How they advertise |
| Health | 440,313 | 16,169 | 4 | 35% | 11 | 9.8% | 48% | How they advertise |
| Home & Garden | 393,333 | 30,528 | 3 | 39.2% | 16 | 12.7% | 49% | How they advertise |
| Food & Drink | 181,825 | 17,396 | 2 | 35.4% | 16 | 9.2% | 39.3% | How they advertise |
| Sports | 144,242 | 12,093 | 3 | 30.3% | 15 | 9.2% | 41.5% | How they advertise |
| People & Society | 113,413 | 9,383 | 2 | 38.6% | 11 | 7.8% | 49.2% | How they advertise |
| Pets & Animals | 107,490 | 6,407 | 3 | 35.9% | 12 | 12.5% | 50.3% | How they advertise |
| Arts & Entertainment | 93,160 | 9,703 | 2 | 34.7% | 11 | 9.7% | 39.3% | How they advertise |
| Toys & Hobbies | 80,309 | 6,299 | 3 | 37.1% | 13 | 11.3% | 50.2% | How they advertise |
| Autos & Vehicles | 75,566 | 7,986 | 2 | 40% | 19 | 7% | 46.5% | How they advertise |
| Consumer Electronics | 64,970 | 3,900 | 3 | 38.9% | 15 | 11.2% | 57.4% | How they advertise |
| Business & Industrial | 58,477 | 6,237 | 2 | 37.1% | 17 | 7.6% | 45.3% | How they advertise |
| Computers | 47,870 | 3,193 | 3 | 37.4% | 13 | 8.9% | 50.8% | How they advertise |
| Gifts & Special Events | 43,869 | 3,138 | 2 | 34.5% | 9 | 7.9% | 57.4% | How they advertise |
| Jobs & Education | 36,256 | 4,659 | 2 | 34.6% | 15 | 5.1% | 50.1% | How they advertise |
| Books & Literature | 34,993 | 2,804 | 2 | 35.9% | 10 | 5.7% | 41.8% | How they advertise |
| Games | 30,214 | 2,661 | 2 | 39.3% | 12 | 9% | 45.8% | How they advertise |
| Travel | 30,062 | 3,052 | 2 | 32.6% | 17 | 8.1% | 46.6% | How they advertise |
| Finance | 19,129 | 850 | 3 | 37.5% | 8 | 10.1% | 48.3% | How they advertise |
| Safety & Survival | 16,712 | 1,006 | 3 | 30.6% | 18 | 10.6% | 40.5% | How they advertise |
| Science | 13,345 | 978 | 3 | 31.6% | 11 | 17.6% | 37.4% | How they advertise |
| Internet | 6,375 | 629 | 2 | 31.8% | 15 | 4.3% | 59.1% | How they advertise |
Every number here is a count of real ads. Open them: filter by niche, format, hook or offer, newest or longest-running first.
See the adsCite this edition
Each fact above has its own citation and link. The whole edition:
AdLibrarySpy, "Facebook ad statistics, October 2026", adlibraryspy.com/stats/2026-10How we measure
- Ads: Meta ads (Facebook, Instagram and Meta’s other placements) in the AdLibrarySpy index, read from Meta’s Ad Library, from online stores — advertisers whose site runs on a known e-commerce platform (Shopify, WooCommerce, Shopline and others) and is filed under a niche in the AdLibrarySpy taxonomy. Each ad is counted once. It is a count of the ads the index holds, not a census of every Meta ad.
- New ads: ads whose Meta start date falls between 2026-10-01 and 2026-10-31. Advertising stores: stores with at least one new ad.
- How long ads run: from Meta’s start date to the last day the ad was seen running. “Stopped in October 2026” = the last day seen running fell in the month, at least 3 days before its end (a more recent sighting counts as still running).
- Formats: Meta’s own format label (video, image, carousel, dynamic creative, catalogue). Placements: the platforms each ad is set to run on.
- Discounts and mentions: read from the ad text (headline and body). “Names a percentage discount” = text such as “50% off”; the named figure is counted (an “up to 70% off” counts as 70). Free shipping, BOGO and Black Friday are phrase matches.
- Hooks, angles, funnel stage, offer type and urgency: an AI model’s reading of the ad text, counted only where it was confident (urgency: probability 0.8 or more). Video styles: a vision model watching each video. Labels are judgments of what an ad says, not measures of performance; ads without a confident label are left out of those shares.
- Landing pages: Shopify stores’ new ads by the link’s path — /products/ = product page, /collections/ = collection page, / = homepage, /pages/ = a custom page.
- Niches: the store’s top-level category. A niche is listed with at least 5,000 new ads from 500 stores, and any figure with too few ads behind it is left out, never estimated.
- The edition is frozen when published (2026-11-01): the numbers on this page never change.
Name to cite: “Facebook ad statistics, October 2026”, AdLibrarySpy.