Hims
hims.comCreated Jan 2019 (7y 9m ago)United States Health
Monthly visits
8.6M-9%
SimilarWeb · Aug 2026
Live Meta ads
261
Targeted countries 100%
Traffic over time
02.5M5M7.5M10M
8.8M
9.4M
8.6M
JunJulAug
Measured by SimilarWeb for hims.com.
Visitor countries 84.9% 1.2% 1.2% 1.1% 0.8%
Live ads over time
0100200300
267
260
253
295
271
261
Sep 17Sep 18Sep 20Sep 22Sep 24Sep 25
Recent Meta ads24 indexed
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Pixels 4
AmplitudeFacebook PixelGoogle AdsenseGoogle Ads Pixel
Apps & integrations 10
Adyen Online PaymentsApple PayBrazeCloudflareCloudflare CDNCloudinaryKlarnaLegitScriptProofpoint Email SecurityYouTube Player
Hims at a glance
- How much traffic does hims.com get?
- hims.com had 8,569,353 visits in Aug 2026, as measured by SimilarWeb for this exact host. That is down 9% on the month before.
- Is Hims running Facebook and Instagram ads?
- Yes. AdLibrarySpy recorded 261 live Meta ads for hims.com in the Meta Ad Library.
- When was Hims founded and where is it based?
- Hims was created in 2019 and is based in United States.
- Which tracking pixels does hims.com use?
- Amplitude, Facebook Pixel, Google Adsense and Google Ads Pixel were found on its homepage.
- What stores are similar to Hims?
- Zenni Optical, ZEELOOL: Stylish Glasses & Prescription Eyeglasses Online, Optum, whoop.com and ATI Testing, in the same Health niche at a similar traffic level.
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