How much traffic does kayak.com get?

kayak.com had 32,948,099 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 8% on the month before.

Is KAYAK running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 44 live Meta ads for kayak.com in the Meta Ad Library.

When was KAYAK founded and where is it based?

KAYAK was created in 2016 and is based in United States.

Which tracking pixels does kayak.com use?

Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager and LinkedIn Insight Tag were found on its homepage.

What stores are similar to KAYAK?

IHG Hotels & Resorts®, Airline tickets and low fares at aa.com, Qatar Airways, Flights & Low-Cost Airline Tickets and Choice Hotels®, in the same Air Travel niche at a similar traffic level.

KAYAK

kayak.com

Visit store Is KAYAK legit?Track this shop free

Created Dec 2016 (9y 10m ago)United States Travel › Air Travel

Monthly visits

32.9M-8%

SimilarWeb · Sep 2026

Live Meta ads

Targeted countries 96% 4%

Traffic over time

020M40M60M

37.6M

40.7M

35.7M

32.9M

JunJulAugSep

Measured by SimilarWeb for kayak.com.

Visitor countries 77.5% 7.9% 1.1% 0.5% 0.5%

Live ads over time

020406080

Sep 14Sep 19Sep 26Oct 5Oct 8Oct 11Oct 14

Recent Meta ads58 indexed

See all 58 ads from KAYAK

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Pixels 7

Bing AdsFacebook PixelGoogle AdsenseGoogle Ads PixelGoogle Tag ManagerLinkedIn Insight TagTikTok Pixel

Apps & integrations 7

AffirmFastly CDNGoogle PayKustomerProofpoint Email SecurityWordpressYoast

KAYAK at a glance

How much traffic does kayak.com get?: kayak.com had 32,948,099 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 8% on the month before.
Is KAYAK running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 44 live Meta ads for kayak.com in the Meta Ad Library.
When was KAYAK founded and where is it based?: KAYAK was created in 2016 and is based in United States.
Which tracking pixels does kayak.com use?: Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager and LinkedIn Insight Tag were found on its homepage.
What stores are similar to KAYAK?: IHG Hotels & Resorts®, Airline tickets and low fares at aa.com, Qatar Airways, Flights & Low-Cost Airline Tickets and Choice Hotels®, in the same Air Travel niche at a similar traffic level.

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