How much traffic does lego.com get?

lego.com had 46,215,137 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 7% on the month before.

Is Official LEGO® Shop US running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 145 live Meta ads for lego.com in the Meta Ad Library.

When was Official LEGO® Shop US founded and where is it based?

Official LEGO® Shop US was created in 2016 and is based in Denmark.

Which tracking pixels does lego.com use?

Adobe Tag Manager and Google Tag Manager were found on its homepage.

What stores are similar to Official LEGO® Shop US?

Michaels, BrickLink, Art Supplies, Michaels and Bilka, in the same Building Toys niche at a similar traffic level.

Official LEGO® Shop US

lego.com

Visit store Is Official LEGO® Shop US legit?Track this shop free

Created Dec 2016 (9y 10m ago)Denmark Toys & Hobbies › Building Toys

Monthly visits

46.2M-7%

SimilarWeb · Sep 2026

Live Meta ads

145

Targeted countries 75% 8% 8% 8%

Traffic over time

020M40M60M

46M

47.2M

49.9M

46.2M

JunJulAugSep

Measured by SimilarWeb for lego.com.

Visitor countries 39.4% 7.8% 5% 4.9% 4.4%

Live ads over time

0100200300

228

154

Sep 14Sep 25Oct 6Oct 10Oct 14Oct 18Oct 22

Recent Meta ads1,063 indexed

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Pixels 2

Adobe Tag ManagerGoogle Tag Manager

Apps & integrations 16

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Official LEGO® Shop US at a glance

How much traffic does lego.com get?: lego.com had 46,215,137 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 7% on the month before.
Is Official LEGO® Shop US running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 145 live Meta ads for lego.com in the Meta Ad Library.
When was Official LEGO® Shop US founded and where is it based?: Official LEGO® Shop US was created in 2016 and is based in Denmark.
Which tracking pixels does lego.com use?: Adobe Tag Manager and Google Tag Manager were found on its homepage.
What stores are similar to Official LEGO® Shop US?: Michaels, BrickLink, Art Supplies, Michaels and Bilka, in the same Building Toys niche at a similar traffic level.

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