Online Jewellery Store Australia (luvella.com.au) is a Shopify store in the Clothing Accessories niche, based in Australia, created in Nov 2025. It had 3,653 visits in Sep 2026 (SimilarWeb-measured), up 59% on the month before. It runs 21 live Meta ads in the AdLibrarySpy index, and its longest-running ad there has been live 161 days (since May 22, 2026). Its closest competitors in the AdLibrarySpy index, by niche and traffic, are XLARGE AU Official Site (xlarge.com.au), SOUTH.ST (southst.com.au) and Airmed Scrubs Official Store (airmedscrubs.com.au).
Shopify Basic is $25 a month, plus apps. On PlatformDTC: no plan fee, the same 2.9% + 30Β’ per card sale ($2 only in a month you get paid out), with upsells, subscriptions, reviews and email built in. Compare your numbers
Every answer comes from the AdLibrarySpy index, SimilarWeb and the store itself; anything not measured is left out. Article version: /answers/store/luvella.com.au
Measured by SimilarWeb for luvella.com.au.








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