The Modern Formula (themodernformula.com) is a Shopify store in the Finance niche, based in the United States, created in Feb 2026. It had 2,026 visits in Sep 2026 (SimilarWeb-measured), down 85% on the month before. It runs 771 live Meta ads in the AdLibrarySpy index, and its longest-running ad there has been live 169 days (since May 16, 2026). Its closest competitors in the AdLibrarySpy index, by niche and traffic, are KUSHIO (kushio.com.au), HYPER Capital (hypercapital.com) and SleepCo™ (officialsleepco.com).
Shopify Basic is $25 a month, plus apps. On PlatformDTC: no plan fee, the same 2.9% + 30¢ per card sale ($2 only in a month you get paid out), with upsells, subscriptions, reviews and email built in. Compare your numbers
Every answer comes from the AdLibrarySpy index, SimilarWeb and the store itself; anything not measured is left out. Article version: /answers/store/themodernformula.com
Measured by SimilarWeb for themodernformula.com.








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