How much traffic does cabelas.com get?

cabelas.com had 10,470,863 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 2% on the month before.

Is Cabela's running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 83 live Meta ads for cabelas.com in the Meta Ad Library.

When was Cabela's created, and where is it based?

Cabela's was created in 2016 and is based in United States.

What stores are similar to Cabela's?

Backcountry is not available, SCHEELS, Academy Sports + Outdoors, MidwayUSA and On, in the same Outdoors niche at a similar traffic level.

Store profile

What is Cabela's (cabelas.com)?

Name: What is Cabela's (cabelas.com)?
Creator: AdLibrarySpy

Cabela's (cabelas.com) is a Outdoors store, based in United States, created in December 2016. SimilarWeb measured 10,470,863 visits to cabelas.com in Sep 2026. That was up 2% on the month before. AdLibrarySpy has recorded 83 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Coveo and Microsoft 365 and carries 97,918 products.

Live store facts · read November 3, 2026

See the full Cabela's dossier

Traffic

SimilarWeb measured 10,470,863 monthly visits to the exact host cabelas.com in Sep 2026. That was up 2% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (96%), Canada (2%) and Japan (0%).

Advertising on Meta

83 live Meta ads were running for cabelas.com when the index last counted, and AdLibrarySpy holds 202 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 97,918 products.

Apps: Coveo and Microsoft 365

Company and trust

Cabela's was created in December 2016 and is based in United States.

Similar stores

Stores in the same Outdoors space at a comparable scale, by measured traffic:

Backcountry is not available (backcountry.com) — 8,847,355 monthly visits
SCHEELS (scheels.com) — 13,915,546 monthly visits
Academy Sports + Outdoors (academy.com) — 14,981,214 monthly visits
MidwayUSA (midwayusa.com) — 7,282,019 monthly visits
On (on.com) — 16,920,841 monthly visits
NFHS Network (nfhsnetwork.com) — 5,033,679 monthly visits

Questions

How much traffic does cabelas.com get?: cabelas.com had 10,470,863 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 2% on the month before.
Is Cabela's running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 83 live Meta ads for cabelas.com in the Meta Ad Library.
When was Cabela's created, and where is it based?: Cabela's was created in 2016 and is based in United States.
What stores are similar to Cabela's?: Backcountry is not available, SCHEELS, Academy Sports + Outdoors, MidwayUSA and On, in the same Outdoors niche at a similar traffic level.

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