How much traffic does academy.com get?

academy.com had 14,981,214 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 28% on the month before.

Is Academy Sports + Outdoors running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 1,129 live Meta ads for academy.com in the Meta Ad Library.

When was Academy Sports + Outdoors created, and where is it based?

Academy Sports + Outdoors was created in 2016 and is based in United States.

Which tracking pixels does academy.com use?

Google Analytics was found on its homepage.

What stores are similar to Academy Sports + Outdoors?

SCHEELS, On, Cabela's, Backcountry is not available and MidwayUSA, in the same Sporting Goods niche at a similar traffic level.

Store profile

What is Academy Sports + Outdoors (academy.com)?

Name: What is Academy Sports + Outdoors (academy.com)?
Creator: AdLibrarySpy

Academy Sports + Outdoors (academy.com) is a Sporting Goods store, based in United States, created in December 2016. SimilarWeb measured 14,981,214 visits to academy.com in Sep 2026. That was down 28% on the month before. AdLibrarySpy has recorded 1,129 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Algolia, Bazaarvoice and Cloudflare and carries 100,000 products.

Live store facts · read November 3, 2026

See the full Academy Sports + Outdoors dossier

Traffic

SimilarWeb measured 14,981,214 monthly visits to the exact host academy.com in Sep 2026. That was down 28% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (95%), Mexico (1%) and India (1%).

Advertising on Meta

1,129 live Meta ads were running for academy.com when the index last counted, and AdLibrarySpy holds 374 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 100,000 products.

Apps: Algolia, Bazaarvoice, Cloudflare, Extend, Google Pay, Klarna, Medallia DXA and Microsoft 365
Tracking pixels: Google Analytics

Company and trust

Academy Sports + Outdoors was created in December 2016 and is based in United States.

Similar stores

Stores in the same Sporting Goods space at a comparable scale, by measured traffic:

SCHEELS (scheels.com) — 13,915,546 monthly visits
On (on.com) — 16,920,841 monthly visits
Cabela's (cabelas.com) — 10,470,863 monthly visits
Backcountry is not available (backcountry.com) — 8,847,355 monthly visits
MidwayUSA (midwayusa.com) — 7,282,019 monthly visits
REI: A Life Outdoors is a Life Well Lived (rei.com) — 32,547,002 monthly visits

Questions

How much traffic does academy.com get?: academy.com had 14,981,214 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 28% on the month before.
Is Academy Sports + Outdoors running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 1,129 live Meta ads for academy.com in the Meta Ad Library.
When was Academy Sports + Outdoors created, and where is it based?: Academy Sports + Outdoors was created in 2016 and is based in United States.
Which tracking pixels does academy.com use?: Google Analytics was found on its homepage.
What stores are similar to Academy Sports + Outdoors?: SCHEELS, On, Cabela's, Backcountry is not available and MidwayUSA, in the same Sporting Goods niche at a similar traffic level.

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