How much traffic does rei.com get?

rei.com had 32,547,002 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 14% on the month before.

Is REI: A Life Outdoors is a Life Well Lived running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 1,047 live Meta ads for rei.com in the Meta Ad Library.

When was REI: A Life Outdoors is a Life Well Lived created, and where is it based?

REI: A Life Outdoors is a Life Well Lived was created in 2017 and is based in United States.

What stores are similar to REI: A Life Outdoors is a Life Well Lived?

Sports Illustrated, Oneindia, DICK'S Sporting Goods, On and Academy Sports + Outdoors, in the same Hiking & Camping niche at a similar traffic level.

Store profile

What is REI: A Life Outdoors is a Life Well Lived (rei.com)?

Name: What is REI: A Life Outdoors is a Life Well Lived (rei.com)?
Creator: AdLibrarySpy

REI: A Life Outdoors is a Life Well Lived (rei.com) is a Hiking & Camping store, based in United States, created in January 2017. SimilarWeb measured 32,547,002 visits to rei.com in Sep 2026. That was down 14% on the month before. AdLibrarySpy has recorded 1,047 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Bazaarvoice, Constructor.io and Gladly and carries 28,831 products.

Live store facts · read November 3, 2026

See the full REI: A Life Outdoors is a Life Well Lived dossier

Traffic

SimilarWeb measured 32,547,002 monthly visits to the exact host rei.com in Sep 2026. That was down 14% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (95%), Canada (1%) and United Kingdom (0%).

Advertising on Meta

1,047 live Meta ads were running for rei.com when the index last counted, and AdLibrarySpy holds 1,060 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 28,831 products.

Apps: Bazaarvoice, Constructor.io, Gladly, Klarna, Narvar, New Relic, Nuxt and Optimizely

Company and trust

REI: A Life Outdoors is a Life Well Lived was created in January 2017 and is based in United States.

Similar stores

Stores in the same Hiking & Camping space at a comparable scale, by measured traffic:

Sports Illustrated (si.com) — 35,725,253 monthly visits
Oneindia (oneindia.com) — 46,582,831 monthly visits
DICK'S Sporting Goods (dickssportinggoods.com) — 52,324,463 monthly visits
On (on.com) — 16,920,841 monthly visits
Academy Sports + Outdoors (academy.com) — 14,981,214 monthly visits
SCHEELS (scheels.com) — 13,915,546 monthly visits

Questions

How much traffic does rei.com get?: rei.com had 32,547,002 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 14% on the month before.
Is REI: A Life Outdoors is a Life Well Lived running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 1,047 live Meta ads for rei.com in the Meta Ad Library.
When was REI: A Life Outdoors is a Life Well Lived created, and where is it based?: REI: A Life Outdoors is a Life Well Lived was created in 2017 and is based in United States.
What stores are similar to REI: A Life Outdoors is a Life Well Lived?: Sports Illustrated, Oneindia, DICK'S Sporting Goods, On and Academy Sports + Outdoors, in the same Hiking & Camping niche at a similar traffic level.

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