How much traffic does si.com get?

si.com had 35,725,253 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 8% on the month before.

Is Sports Illustrated running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 552 live Meta ads for si.com in the Meta Ad Library.

When was Sports Illustrated created, and where is it based?

Sports Illustrated was created in 2016 and is based in United States.

Which tracking pixels does si.com use?

Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager, Microsoft Clarity and TikTok Pixel were found on its homepage.

What stores are similar to Sports Illustrated?

REI: A Life Outdoors is a Life Well Lived, Oneindia, DICK'S Sporting Goods, On and Academy Sports + Outdoors, in the same Sports niche at a similar traffic level.

Store profile

What is Sports Illustrated (si.com)?

Name: What is Sports Illustrated (si.com)?
Creator: AdLibrarySpy

Sports Illustrated (si.com) is a Sports store, based in United States, created in December 2016. SimilarWeb measured 35,725,253 visits to si.com in Sep 2026. That was up 8% on the month before. AdLibrarySpy has recorded 552 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Cloudfront CDN, Cloudinary and Didomi and carries 66 products.

Live store facts · read November 3, 2026

See the full Sports Illustrated dossier

Traffic

SimilarWeb measured 35,725,253 monthly visits to the exact host si.com in Sep 2026. That was up 8% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (86%), Canada (4%) and United Kingdom (2%).

Advertising on Meta

552 live Meta ads were running for si.com when the index last counted, and AdLibrarySpy holds 300 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 66 products.

Apps: Cloudfront CDN, Cloudinary, Didomi, Google Workspace, OneTrust Cookie Consent, SkimLinks and YouTube Player
Tracking pixels: Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager, Microsoft Clarity and TikTok Pixel

Company and trust

Sports Illustrated was created in December 2016 and is based in United States.

Similar stores

Stores in the same Sports space at a comparable scale, by measured traffic:

REI: A Life Outdoors is a Life Well Lived (rei.com) — 32,547,002 monthly visits
Oneindia (oneindia.com) — 46,582,831 monthly visits
DICK'S Sporting Goods (dickssportinggoods.com) — 52,324,463 monthly visits
On (on.com) — 16,920,841 monthly visits
Academy Sports + Outdoors (academy.com) — 14,981,214 monthly visits
SCHEELS (scheels.com) — 13,915,546 monthly visits

Questions

How much traffic does si.com get?: si.com had 35,725,253 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 8% on the month before.
Is Sports Illustrated running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 552 live Meta ads for si.com in the Meta Ad Library.
When was Sports Illustrated created, and where is it based?: Sports Illustrated was created in 2016 and is based in United States.
Which tracking pixels does si.com use?: Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager, Microsoft Clarity and TikTok Pixel were found on its homepage.
What stores are similar to Sports Illustrated?: REI: A Life Outdoors is a Life Well Lived, Oneindia, DICK'S Sporting Goods, On and Academy Sports + Outdoors, in the same Sports niche at a similar traffic level.

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