How much traffic does dickssportinggoods.com get?

dickssportinggoods.com had 52,324,463 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 19% on the month before.

Is DICK'S Sporting Goods running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 562 live Meta ads for dickssportinggoods.com in the Meta Ad Library.

When was DICK'S Sporting Goods created, and where is it based?

DICK'S Sporting Goods was created in 2016 and is based in United States.

What stores are similar to DICK'S Sporting Goods?

Oneindia, Sports Illustrated, REI: A Life Outdoors is a Life Well Lived, On and Academy Sports + Outdoors, in the same Sporting Goods niche at a similar traffic level.

Store profile

What is DICK'S Sporting Goods (dickssportinggoods.com)?

Name: What is DICK'S Sporting Goods (dickssportinggoods.com)?
Creator: AdLibrarySpy

DICK'S Sporting Goods (dickssportinggoods.com) is a Sporting Goods store, based in United States, created in December 2016. SimilarWeb measured 52,324,463 visits to dickssportinggoods.com in Sep 2026. That was down 19% on the month before. AdLibrarySpy has recorded 562 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Adobe Experience Manager, Afterpay and Bazaarvoice and carries 2,379 products.

Live store facts · read November 3, 2026

See the full DICK'S Sporting Goods dossier

Traffic

SimilarWeb measured 52,324,463 monthly visits to the exact host dickssportinggoods.com in Sep 2026. That was down 19% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (97%), Canada (1%) and Mexico (0%).

Advertising on Meta

562 live Meta ads were running for dickssportinggoods.com when the index last counted, and AdLibrarySpy holds 845 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 2,379 products.

Apps: Adobe Experience Manager, Afterpay, Bazaarvoice, Certona, Curalate, Proofpoint Email Security and YouTube Player

Company and trust

DICK'S Sporting Goods was created in December 2016 and is based in United States.

It holds a 1.6-star rating across 736 reviews.

Similar stores

Stores in the same Sporting Goods space at a comparable scale, by measured traffic:

Oneindia (oneindia.com) — 46,582,831 monthly visits
Sports Illustrated (si.com) — 35,725,253 monthly visits
REI: A Life Outdoors is a Life Well Lived (rei.com) — 32,547,002 monthly visits
On (on.com) — 16,920,841 monthly visits
Academy Sports + Outdoors (academy.com) — 14,981,214 monthly visits
SCHEELS (scheels.com) — 13,915,546 monthly visits

Questions

How much traffic does dickssportinggoods.com get?: dickssportinggoods.com had 52,324,463 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 19% on the month before.
Is DICK'S Sporting Goods running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 562 live Meta ads for dickssportinggoods.com in the Meta Ad Library.
When was DICK'S Sporting Goods created, and where is it based?: DICK'S Sporting Goods was created in 2016 and is based in United States.
What stores are similar to DICK'S Sporting Goods?: Oneindia, Sports Illustrated, REI: A Life Outdoors is a Life Well Lived, On and Academy Sports + Outdoors, in the same Sporting Goods niche at a similar traffic level.

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