How much traffic does carvana.com get?

carvana.com had 33,588,046 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 10% on the month before.

Is Carvana running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 223 live Meta ads for carvana.com in the Meta Ad Library.

When was Carvana created, and where is it based?

Carvana was created in 2016 and is based in United States.

Which tracking pixels does carvana.com use?

Bing Ads, Facebook Pixel, FullStory, Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.

What stores are similar to Carvana?

Auto Parts at AutoZone, Tesla, RockAuto, Toyota Official Site and O'Reilly Auto Parts, in the same Parts & Services niche at a similar traffic level.

Store profile

What is Carvana (carvana.com)?

Name: What is Carvana (carvana.com)?
Creator: AdLibrarySpy

Carvana (carvana.com) is a Parts & Services store, based in United States, created in December 2016. SimilarWeb measured 33,588,046 visits to carvana.com in Sep 2026. That was down 10% on the month before. AdLibrarySpy has recorded 223 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Cloudflare, Cloudflare CDN and Gatsby.js and carries 100,000 products.

Live store facts · read November 3, 2026

See the full Carvana dossier

Traffic

SimilarWeb measured 33,588,046 monthly visits to the exact host carvana.com in Sep 2026. That was down 10% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (99%), Canada (0%) and France (0%).

Advertising on Meta

223 live Meta ads were running for carvana.com when the index last counted, and AdLibrarySpy holds 401 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 100,000 products.

Apps: Cloudflare, Cloudflare CDN, Gatsby.js, Google Workspace, Next.js, OneTrust Cookie Consent, Osano and Snowplow
Tracking pixels: Bing Ads, Facebook Pixel, FullStory, Google Adsense, Google Ads Pixel and Google Tag Manager

Company and trust

Carvana was created in December 2016 and is based in United States.

Similar stores

Stores in the same Parts & Services space at a comparable scale, by measured traffic:

Auto Parts at AutoZone (autozone.com) — 34,504,503 monthly visits
Tesla (tesla.com) — 31,315,704 monthly visits
RockAuto (rockauto.com) — 21,984,104 monthly visits
Toyota Official Site (toyota.com) — 21,591,316 monthly visits
O'Reilly Auto Parts (oreillyauto.com) — 20,449,315 monthly visits
Bring a Trailer (bringatrailer.com) — 12,686,951 monthly visits

Questions

How much traffic does carvana.com get?: carvana.com had 33,588,046 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 10% on the month before.
Is Carvana running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 223 live Meta ads for carvana.com in the Meta Ad Library.
When was Carvana created, and where is it based?: Carvana was created in 2016 and is based in United States.
Which tracking pixels does carvana.com use?: Bing Ads, Facebook Pixel, FullStory, Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.
What stores are similar to Carvana?: Auto Parts at AutoZone, Tesla, RockAuto, Toyota Official Site and O'Reilly Auto Parts, in the same Parts & Services niche at a similar traffic level.

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