Store profile
What is RockAuto (rockauto.com)?
RockAuto (rockauto.com) is a Parts & Services store, based in United States, created in December 2016. SimilarWeb measured 21,984,104 visits to rockauto.com in Sep 2026. That was down 7% on the month before. AdLibrarySpy has recorded 3 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Sezzle and carries 100,000 products.
Live store facts · read November 2, 2026
See the full RockAuto dossierTraffic
SimilarWeb measured 21,984,104 monthly visits to the exact host rockauto.com in Sep 2026. That was down 7% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.
Its measured visitors come mostly from United States (73%), Canada (12%) and Mexico (6%).
Advertising on Meta
3 live Meta ads were running for rockauto.com when the index last counted. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.
Platform and tech stack
Its storefront lists 100,000 products.
- Apps: Sezzle
Company and trust
RockAuto was created in December 2016 and is based in United States.
Similar stores
Stores in the same Parts & Services space at a comparable scale, by measured traffic:
- Toyota Official Site (toyota.com) — 21,591,316 monthly visits
- O'Reilly Auto Parts (oreillyauto.com) — 20,449,315 monthly visits
- Tesla (tesla.com) — 31,315,704 monthly visits
- Carvana (carvana.com) — 33,588,046 monthly visits
- Auto Parts at AutoZone (autozone.com) — 34,504,503 monthly visits
- Bring a Trailer (bringatrailer.com) — 12,686,951 monthly visits
Questions
- How much traffic does rockauto.com get?
- rockauto.com had 21,984,104 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 7% on the month before.
- Is RockAuto running Facebook and Instagram ads?
- Yes. AdLibrarySpy recorded 3 live Meta ads for rockauto.com in the Meta Ad Library.
- When was RockAuto created, and where is it based?
- RockAuto was created in 2016 and is based in United States.
- What stores are similar to RockAuto?
- Toyota Official Site, O'Reilly Auto Parts, Tesla, Carvana and Auto Parts at AutoZone, in the same Parts & Services niche at a similar traffic level.
Related
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