How much traffic does oreillyauto.com get?

oreillyauto.com had 20,449,315 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 14% on the month before.

Is O'Reilly Auto Parts running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 296 live Meta ads for oreillyauto.com in the Meta Ad Library.

When was O'Reilly Auto Parts created, and where is it based?

O'Reilly Auto Parts was created in 2016 and is based in United States.

Which tracking pixels does oreillyauto.com use?

Facebook Pixel, FullStory, Google Adsense, Google Ads Pixel, Google Analytics and Google Tag Manager were found on its homepage.

What stores are similar to O'Reilly Auto Parts?

Toyota Official Site, RockAuto, Tesla, Bring a Trailer and Carvana, in the same Parts & Services niche at a similar traffic level.

Store profile

What is O'Reilly Auto Parts (oreillyauto.com)?

Name: What is O'Reilly Auto Parts (oreillyauto.com)?
Creator: AdLibrarySpy

O'Reilly Auto Parts (oreillyauto.com) is a Parts & Services store, based in United States, created in December 2016. SimilarWeb measured 20,449,315 visits to oreillyauto.com in Sep 2026. That was down 14% on the month before. AdLibrarySpy has recorded 296 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Forter, Klarna and Medallia and carries 100,000 products.

Live store facts · read November 2, 2026

See the full O'Reilly Auto Parts dossier

Traffic

SimilarWeb measured 20,449,315 monthly visits to the exact host oreillyauto.com in Sep 2026. That was down 14% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (97%), Mexico (1%) and Canada (0%).

Advertising on Meta

296 live Meta ads were running for oreillyauto.com when the index last counted, and AdLibrarySpy holds 267 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 100,000 products.

Apps: Forter, Klarna, Medallia, Medallia DXA, PriceSpider, Proofpoint Email Security, reCAPTCHA and YouTube Player
Tracking pixels: Facebook Pixel, FullStory, Google Adsense, Google Ads Pixel, Google Analytics and Google Tag Manager

Company and trust

O'Reilly Auto Parts was created in December 2016 and is based in United States.

Similar stores

Stores in the same Parts & Services space at a comparable scale, by measured traffic:

Toyota Official Site (toyota.com) — 21,591,316 monthly visits
RockAuto (rockauto.com) — 21,984,104 monthly visits
Tesla (tesla.com) — 31,315,704 monthly visits
Bring a Trailer (bringatrailer.com) — 12,686,951 monthly visits
Carvana (carvana.com) — 33,588,046 monthly visits
Auto Parts at AutoZone (autozone.com) — 34,504,503 monthly visits

Questions

How much traffic does oreillyauto.com get?: oreillyauto.com had 20,449,315 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 14% on the month before.
Is O'Reilly Auto Parts running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 296 live Meta ads for oreillyauto.com in the Meta Ad Library.
When was O'Reilly Auto Parts created, and where is it based?: O'Reilly Auto Parts was created in 2016 and is based in United States.
Which tracking pixels does oreillyauto.com use?: Facebook Pixel, FullStory, Google Adsense, Google Ads Pixel, Google Analytics and Google Tag Manager were found on its homepage.
What stores are similar to O'Reilly Auto Parts?: Toyota Official Site, RockAuto, Tesla, Bring a Trailer and Carvana, in the same Parts & Services niche at a similar traffic level.

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