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Store profile

What is DSW (dsw.com)?

DSW (dsw.com) is a Footwear store, created in July 2020. SimilarWeb measured 23,897,642 visits to dsw.com in Sep 2026. That was down 6% on the month before. AdLibrarySpy has recorded 556 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Afterpay, Braintree and DoorDash and carries 100,000 products.

Live store facts · read November 4, 2026

See the full DSW dossier

Traffic

SimilarWeb measured 23,897,642 monthly visits to the exact host dsw.com in Sep 2026. That was down 6% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (98%), Canada (0%) and Mexico (0%).

Advertising on Meta

556 live Meta ads were running for dsw.com when the index last counted, and AdLibrarySpy holds 353 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 100,000 products.

  • Apps: Afterpay, Braintree, DoorDash, Dynamic Yield, Firework, Microsoft 365, mParticle and Optimizely

Company and trust

DSW was created in July 2020.

Similar stores

Stores in the same Footwear space at a comparable scale, by measured traffic:

  • Client Challenge (abercrombie.com) — 23,457,548 monthly visits
  • Urban Outfitters: Men’s & Women’s Clothing, Homeware & Decor (urbanoutfitters.com) — 24,567,434 monthly visits
  • The RealReal (therealreal.com) — 22,362,420 monthly visits
  • Zappos.com (zappos.com) — 25,675,422 monthly visits
  • ThredUp (thredup.com) — 26,234,377 monthly visits
  • Client Challenge (hollisterco.com) — 26,357,813 monthly visits

Questions

How much traffic does dsw.com get?
dsw.com had 23,897,642 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 6% on the month before.
Is DSW running Facebook and Instagram ads?
Yes. AdLibrarySpy recorded 556 live Meta ads for dsw.com in the Meta Ad Library.
When was DSW created, and where is it based?
DSW was created in 2020.
What stores are similar to DSW?
Client Challenge, Urban Outfitters: Men’s & Women’s Clothing, Homeware & Decor, The RealReal, Zappos.com and ThredUp, in the same Footwear niche at a similar traffic level.
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