How much traffic does hims.com get?

hims.com had 7,376,991 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 14% on the month before.

Is Hims running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 269 live Meta ads for hims.com in the Meta Ad Library.

When was Hims created, and where is it based?

Hims was created in 2019 and is based in United States.

Which tracking pixels does hims.com use?

Amplitude, Facebook Pixel, Google Adsense and Google Ads Pixel were found on its homepage.

What stores are similar to Hims?

ATI Testing, Zenni Optical, Optum, WHOOP and Warby Parker, in the same Health niche at a similar traffic level.

Store profile

What is Hims (hims.com)?

Name: What is Hims (hims.com)?
Creator: AdLibrarySpy

Hims (hims.com) is a Health store, based in United States, created in January 2019. SimilarWeb measured 7,376,991 visits to hims.com in Sep 2026. That was down 14% on the month before. AdLibrarySpy has recorded 269 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Adyen Online Payments, Apple Pay and Braze and carries 203 products.

Live store facts · read October 31, 2026

See the full Hims dossier

Traffic

SimilarWeb measured 7,376,991 monthly visits to the exact host hims.com in Sep 2026. That was down 14% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (85%), United Kingdom (1%) and India (1%).

Advertising on Meta

269 live Meta ads were running for hims.com when the index last counted, and AdLibrarySpy holds 140 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 203 products.

Apps: Adyen Online Payments, Apple Pay, Braze, Cloudflare, Cloudflare CDN, Cloudinary, Klarna and LegitScript
Tracking pixels: Amplitude, Facebook Pixel, Google Adsense and Google Ads Pixel

Company and trust

Hims was created in January 2019 and is based in United States.

Similar stores

Stores in the same Health space at a comparable scale, by measured traffic:

ATI Testing (atitesting.com) — 8,294,819 monthly visits
Zenni Optical (zennioptical.com) — 8,738,827 monthly visits
Optum (optum.com) — 5,926,336 monthly visits
WHOOP (whoop.com) — 5,355,599 monthly visits
Warby Parker (warbyparker.com) — 5,065,597 monthly visits
ZEELOOL: Stylish Glasses & Prescription Eyeglasses Online (zeelool.com) — 4,407,041 monthly visits

Questions

How much traffic does hims.com get?: hims.com had 7,376,991 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 14% on the month before.
Is Hims running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 269 live Meta ads for hims.com in the Meta Ad Library.
When was Hims created, and where is it based?: Hims was created in 2019 and is based in United States.
Which tracking pixels does hims.com use?: Amplitude, Facebook Pixel, Google Adsense and Google Ads Pixel were found on its homepage.
What stores are similar to Hims?: ATI Testing, Zenni Optical, Optum, WHOOP and Warby Parker, in the same Health niche at a similar traffic level.

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