How much traffic does optus.com.au get?

optus.com.au had 3,465,015 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 2% on the month before.

Is Optus running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 110 live Meta ads for optus.com.au in the Meta Ad Library.

When was Optus created, and where is it based?

Optus was created in 2016 and is based in Australia.

Which tracking pixels does optus.com.au use?

Bing Ads, Facebook Pixel, FullStory, Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.

What stores are similar to Optus?

Vodafone Australia, Bellroy, Telstra, amaysim and Certified Refurbished Tech for Less on Reebelo Australia, in the same Mobile & Wireless niche at a similar traffic level.

Store profile

What is Optus (optus.com.au)?

Name: What is Optus (optus.com.au)?
Creator: AdLibrarySpy

Optus (optus.com.au) is a Mobile & Wireless store, based in Australia, created in December 2016. SimilarWeb measured 3,465,015 visits to optus.com.au in Sep 2026. That was up 2% on the month before. AdLibrarySpy has recorded 110 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Adobe Experience Manager, Branch and Impact and carries 2,687 products.

Live store facts · read November 5, 2026

See the full Optus dossier

Traffic

SimilarWeb measured 3,465,015 monthly visits to the exact host optus.com.au in Sep 2026. That was up 2% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from Australia (87%), United States (3%) and Singapore (1%).

Advertising on Meta

110 live Meta ads were running for optus.com.au when the index last counted, and AdLibrarySpy holds 114 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 2,687 products.

Apps: Adobe Experience Manager, Branch, Impact, Lexer, Marketo, Medallia, Medallia DXA and Mimecast Email Security
Tracking pixels: Bing Ads, Facebook Pixel, FullStory, Google Adsense, Google Ads Pixel, Google Tag Manager, LinkedIn Insight Tag and Snap Pixel

Company and trust

Optus was created in December 2016 and is based in Australia.

Similar stores

Stores in the same Mobile & Wireless space at a comparable scale, by measured traffic:

Vodafone Australia (vodafone.com.au) — 3,988,374 monthly visits
Bellroy (bellroy.com) — 2,619,151 monthly visits
Telstra (telstra.com.au) — 6,744,053 monthly visits
amaysim (amaysim.com.au) — 1,489,347 monthly visits
Certified Refurbished Tech for Less on Reebelo Australia (reebelo.com.au) — 965,536 monthly visits
Boost Mobile Prepaid SIMs & Plans (boost.com.au) — 938,962 monthly visits

Questions

How much traffic does optus.com.au get?: optus.com.au had 3,465,015 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 2% on the month before.
Is Optus running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 110 live Meta ads for optus.com.au in the Meta Ad Library.
When was Optus created, and where is it based?: Optus was created in 2016 and is based in Australia.
Which tracking pixels does optus.com.au use?: Bing Ads, Facebook Pixel, FullStory, Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.
What stores are similar to Optus?: Vodafone Australia, Bellroy, Telstra, amaysim and Certified Refurbished Tech for Less on Reebelo Australia, in the same Mobile & Wireless niche at a similar traffic level.

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