How much traffic does telstra.com.au get?

telstra.com.au had 6,744,053 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 3% on the month before.

When was Telstra created, and where is it based?

Telstra was created in 2016 and is based in Australia.

Which tracking pixels does telstra.com.au use?

Adobe Analytics, Adobe Tag Manager, Bing Ads and Google Tag Manager were found on its homepage.

What stores are similar to Telstra?

Vodafone Australia, Optus, Bellroy, amaysim and Certified Refurbished Tech for Less on Reebelo Australia, in the same Mobile & Wireless niche at a similar traffic level.

Store profile

What is Telstra (telstra.com.au)?

Name: What is Telstra (telstra.com.au)?
Creator: AdLibrarySpy

Telstra (telstra.com.au) is a Mobile & Wireless store, based in Australia, created in December 2016. SimilarWeb measured 6,744,053 visits to telstra.com.au in Sep 2026. That was up 3% on the month before. AdLibrarySpy holds 32 of its Meta ads from the Facebook and Instagram Ad Library. Its storefront runs Adobe Experience Manager, Bazaarvoice and Braze and carries 8,211 products.

Live store facts · read November 2, 2026

See the full Telstra dossier

Traffic

SimilarWeb measured 6,744,053 monthly visits to the exact host telstra.com.au in Sep 2026. That was up 3% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from Australia (92%), United States (3%) and India (1%).

Advertising on Meta

AdLibrarySpy holds 32 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 8,211 products.

Apps: Adobe Experience Manager, Bazaarvoice, Braze, Contentsquare, LivePerson, New Relic, Responsys and Salesforce
Tracking pixels: Adobe Analytics, Adobe Tag Manager, Bing Ads and Google Tag Manager

Company and trust

Telstra was created in December 2016 and is based in Australia.

Similar stores

Stores in the same Mobile & Wireless space at a comparable scale, by measured traffic:

Vodafone Australia (vodafone.com.au) — 3,988,374 monthly visits
Optus (optus.com.au) — 3,465,015 monthly visits
Bellroy (bellroy.com) — 2,619,151 monthly visits
amaysim (amaysim.com.au) — 1,489,347 monthly visits
Certified Refurbished Tech for Less on Reebelo Australia (reebelo.com.au) — 965,536 monthly visits
Boost Mobile Prepaid SIMs & Plans (boost.com.au) — 938,962 monthly visits

Questions

How much traffic does telstra.com.au get?: telstra.com.au had 6,744,053 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 3% on the month before.
When was Telstra created, and where is it based?: Telstra was created in 2016 and is based in Australia.
Which tracking pixels does telstra.com.au use?: Adobe Analytics, Adobe Tag Manager, Bing Ads and Google Tag Manager were found on its homepage.
What stores are similar to Telstra?: Vodafone Australia, Optus, Bellroy, amaysim and Certified Refurbished Tech for Less on Reebelo Australia, in the same Mobile & Wireless niche at a similar traffic level.

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