How much traffic does basspro.com get?

basspro.com had 14,082,897 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 15% on the month before.

Is Bass Pro Shops running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 94 live Meta ads for basspro.com in the Meta Ad Library.

When was Bass Pro Shops created, and where is it based?

Bass Pro Shops was created in 2016 and is based in United States.

Which tracking pixels does basspro.com use?

Adobe Analytics was found on its homepage.

What stores are similar to Bass Pro Shops?

SCHEELS, Academy Sports + Outdoors, On, Fanatics.com and Pokémon Center Official Site, in the same Fishing niche at a similar traffic level.

Store profile

What is Bass Pro Shops (basspro.com)?

Name: What is Bass Pro Shops (basspro.com)?
Creator: AdLibrarySpy

Bass Pro Shops (basspro.com) is a Fishing store, based in United States, created in December 2016. SimilarWeb measured 14,082,897 visits to basspro.com in Sep 2026. That was down 15% on the month before. AdLibrarySpy has recorded 94 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Coveo, Microsoft 365 and Narvar and carries 100,000 products.

Live store facts · read November 8, 2026

See the full Bass Pro Shops dossier

Traffic

SimilarWeb measured 14,082,897 monthly visits to the exact host basspro.com in Sep 2026. That was down 15% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (96%), Canada (1%) and Brazil (0%).

Advertising on Meta

94 live Meta ads were running for basspro.com when the index last counted, and AdLibrarySpy holds 307 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram).

Platform and tech stack

Its storefront lists 100,000 products.

Apps: Coveo, Microsoft 365, Narvar, Next.js, Optimizely and RichRelevance
Tracking pixels: Adobe Analytics

Company and trust

Bass Pro Shops was created in December 2016 and is based in United States.

Similar stores

Stores in the same Fishing space at a comparable scale, by measured traffic:

SCHEELS (scheels.com) — 13,915,546 monthly visits
Academy Sports + Outdoors (academy.com) — 14,981,214 monthly visits
On (on.com) — 16,920,841 monthly visits
Fanatics.com (fanatics.com) — 17,483,059 monthly visits
Pokémon Center Official Site (pokemoncenter.com) — 18,099,749 monthly visits
Cabela's (cabelas.com) — 10,470,863 monthly visits

Questions

How much traffic does basspro.com get?: basspro.com had 14,082,897 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 15% on the month before.
Is Bass Pro Shops running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 94 live Meta ads for basspro.com in the Meta Ad Library.
When was Bass Pro Shops created, and where is it based?: Bass Pro Shops was created in 2016 and is based in United States.
Which tracking pixels does basspro.com use?: Adobe Analytics was found on its homepage.
What stores are similar to Bass Pro Shops?: SCHEELS, Academy Sports + Outdoors, On, Fanatics.com and Pokémon Center Official Site, in the same Fishing niche at a similar traffic level.

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