How much traffic does fanatics.com get?

fanatics.com had 17,483,059 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 14% on the month before.

Is Fanatics.com running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 5,552 live Meta ads for fanatics.com in the Meta Ad Library.

When was Fanatics.com created, and where is it based?

Fanatics.com was created in 2016 and is based in United States.

Which tracking pixels does fanatics.com use?

Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager, Pinterest Pixel and Twitter Pixel were found on its homepage.

What stores are similar to Fanatics.com?

On, Pokémon Center Official Site, Academy Sports + Outdoors, Bass Pro Shops and SCHEELS, in the same Sports niche at a similar traffic level.

Store profile

What is Fanatics.com (fanatics.com)?

Name: What is Fanatics.com (fanatics.com)?
Creator: AdLibrarySpy

Fanatics.com (fanatics.com) is a Sports store, based in United States, created in December 2016. SimilarWeb measured 17,483,059 visits to fanatics.com in Sep 2026. That was up 14% on the month before. AdLibrarySpy has recorded 5,552 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Afterpay, Algolia and Apple Pay and carries 1,568 products.

Live store facts · read November 8, 2026

See the full Fanatics.com dossier

Traffic

SimilarWeb measured 17,483,059 monthly visits to the exact host fanatics.com in Sep 2026. That was up 14% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (92%), Canada (1%) and China (1%).

Advertising on Meta

5,552 live Meta ads were running for fanatics.com when the index last counted, and AdLibrarySpy holds 9,407 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram).

Platform and tech stack

Its storefront lists 1,568 products.

Apps: Afterpay, Algolia, Apple Pay, Happy Returns, Microsoft 365, ShopRunner, Vimeo and Zendesk
Tracking pixels: Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager, Pinterest Pixel and Twitter Pixel

Company and trust

Fanatics.com was created in December 2016 and is based in United States.

It holds a 3.4-star rating across 13,775 reviews.

Similar stores

Stores in the same Sports space at a comparable scale, by measured traffic:

On (on.com) — 16,920,841 monthly visits
Pokémon Center Official Site (pokemoncenter.com) — 18,099,749 monthly visits
Academy Sports + Outdoors (academy.com) — 14,981,214 monthly visits
Bass Pro Shops (basspro.com) — 14,082,897 monthly visits
SCHEELS (scheels.com) — 13,915,546 monthly visits
Cabela's (cabelas.com) — 10,470,863 monthly visits

Questions

How much traffic does fanatics.com get?: fanatics.com had 17,483,059 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 14% on the month before.
Is Fanatics.com running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 5,552 live Meta ads for fanatics.com in the Meta Ad Library.
When was Fanatics.com created, and where is it based?: Fanatics.com was created in 2016 and is based in United States.
Which tracking pixels does fanatics.com use?: Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager, Pinterest Pixel and Twitter Pixel were found on its homepage.
What stores are similar to Fanatics.com?: On, Pokémon Center Official Site, Academy Sports + Outdoors, Bass Pro Shops and SCHEELS, in the same Sports niche at a similar traffic level.

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