Which niches are launching the most Facebook ads this week (week of October 26, 2026)
Each niche's share of the 35,064 online stores that launched new Meta ads in the week of October 26, 2026, and how it moved from the week before.
Data as of October 29, 2026 · window October 26, 2026 to October 28, 2026This week is still running: the numbers are refreshed every day until November 9, 2026, then frozen.
Key facts
- Apparel stores made up 28.1% of the 35,064 stores that launched new Facebook ads in the week of October 26, 2026, the largest niche.
- Apparel grew the most: 28.1% of advertising stores, up 0.5 points from 27.6% the week before.
- Beauty & Fitness fell the most: 11.9% of advertising stores, down 0.6 points from 12.5% the week before.
- Health stores launched the most new ads per advertising store: 8.4 on average.
The full ranking
| # | Niche | Share of advertising stores | Week before | Change |
|---|---|---|---|---|
| 1 | Apparel | 28.1% | 27.6% | +0.5 pts |
| 2 | Beauty & Fitness | 11.9% | 12.5% | −0.6 pts |
| 3 | Home & Garden | 11.2% | 10.8% | +0.4 pts |
| 4 | Health | 7.6% | 8.1% | −0.5 pts |
| 5 | Food & Drink | 6.2% | 5.9% | +0.3 pts |
| 6 | Sports | 5.4% | 5.1% | +0.3 pts |
| 7 | Arts & Entertainment | 3.9% | 3.8% | +0.1 pts |
| 8 | People & Society | 3.5% | 3.4% | +0.1 pts |
| 9 | Pets & Animals | 2.9% | 2.8% | +0.1 pts |
| 10 | Autos & Vehicles | 2.8% | 3.1% | −0.3 pts |
| 11 | Toys & Hobbies | 2.7% | 2.6% | +0.1 pts |
| 12 | Business & Industrial | 2% | 2.2% | −0.2 pts |
| 13 | Consumer Electronics | 1.6% | 1.9% | −0.3 pts |
| 14 | Computers | 1.5% | 1.6% | −0.1 pts |
| 15 | Jobs & Education | 1.4% | 1.4% | ±0 pts |
| 16 | Gifts & Special Events | 1.3% | 1.2% | +0.1 pts |
| 17 | Books & Literature | 1.2% | 1.1% | +0.1 pts |
| 18 | Games | 1.1% | 1.2% | −0.1 pts |
| 19 | Travel | 0.9% | 1% | −0.1 pts |
Sample: 35,064
Cite this
AdLibrarySpy, "Which niches are launching the most Facebook ads this week (week of October 26, 2026)", adlibraryspy.com/trending/niches/week/2026-10-26Free to quote with a link (CC BY 4.0).
How we measure
For each niche: its share of the stores that launched at least one new Meta ad in the week (start date as reported by Meta), against the same days of the week before, as the index held them at the same point in that week. Each store counts once, so a store found with hundreds of ads at once cannot tilt the ranking. A niche needs 200 advertising stores in both weeks to be ranked.
Every number is a count of Meta ads in the AdLibrarySpy index (the ads of the online stores it tracks), not a census of all of Meta. A ranking with too little data behind it is not published.
Earlier weeks
More of what's working
- What's working in Facebook ads right now
- Ads scaling now
- Products getting new ads
- Ad hooks this week
- Offers in ads this week
- Ad formats this week
- New advertisers this week
Facebook ad statistics (monthly)The weekly reportFacebook ad playbooks by nicheTrending stores by traffic