What offers new Facebook ads push this week (week of October 26, 2026)
How many of the 218,000 new Meta ads from online stores in the week of October 26, 2026 name a percentage discount, free shipping, a bundle, buy-one-get-one or Black Friday, and which offer types AdLibrarySpy's AI labeller finds, against the same days a week before.
Data as of October 29, 2026 · window October 26, 2026 to October 28, 2026This week is still running: the numbers are refreshed every day until November 9, 2026, then frozen.
Key facts
- 12% of the 218,000 new Facebook ads online stores started in the week of October 26, 2026 named a percentage discount in the ad text, against 11.3% the week before.
- 5.5% of new Facebook ads from online stores mentioned free shipping or free delivery in the week of October 26, 2026, against 5.3% the week before.
- 1.8% of new Facebook ads from online stores mentioned Black Friday or Cyber Monday in the week of October 26, 2026 (3,996 ads), against 0.9% the week before.
- 50% off was the most common discount named in new Facebook ads from online stores in the week of October 26, 2026: 17.8% of the 26,090 ads naming a percentage off used it, and the median was 30% off.
- 27.5% of 3,163 AI-labelled new Facebook ads from online stores put a deal in the ad text in the week of October 26, 2026; the most common offer type was “% off” (11.9% of labelled ads).
The full ranking
In the ad text (share of all new ads)
| # | Offer | Share | Week before | Change |
|---|---|---|---|---|
| 1 | Names a % discount | 12% | 11.3% | +0.7 pts |
| 2 | Mentions free shipping | 5.5% | 5.3% | +0.2 pts |
| 3 | Mentions a bundle | 2.3% | 2.1% | +0.2 pts |
| 4 | Mentions buy one, get one | 1.2% | 0.9% | +0.3 pts |
| 5 | Mentions Black Friday or Cyber Monday | 1.8% | 0.9% | +0.9 pts |
Offer type, AI label (share of labelled ads)
| # | Offer | Share |
|---|---|---|
| 1 | % off | 11.9% |
| 2 | Bundle / BOGO | 5.2% |
| 3 | Free gift | 3.2% |
| 4 | Amount off | 3.1% |
| 5 | Free shipping | 2.7% |
| 6 | Sale event | 1.5% |
Sample: 218,000
By niche
Cite this
AdLibrarySpy, "What offers new Facebook ads push this week (week of October 26, 2026)", adlibraryspy.com/trending/offers/week/2026-10-26Free to quote with a link (CC BY 4.0).
How we measure
The ad text (headline and body) of every new ad of the week (start date as reported by Meta). “Names a % discount” = text such as “50% off”; the named figure is counted (“up to 70% off” counts as 70). Free shipping, bundle, buy-one-get-one and Black Friday are phrase matches. Offer types are an AI model's confident reading of the ad text, as a share of the labelled ads; “No offer” counts in that whole but is never ranked. The week before is the same days, as the index held them at the same point in that week. A list needs 50,000 new ads (5,000 in a niche).
Every number is a count of Meta ads in the AdLibrarySpy index (the ads of the online stores it tracks), not a census of all of Meta. A ranking with too little data behind it is not published.
Earlier weeks
More of what's working
- What's working in Facebook ads right now
- Ads scaling now
- Products getting new ads
- Niches launching ads
- Ad hooks this week
- Ad formats this week
- New advertisers this week
Facebook ad statistics (monthly)The weekly reportFacebook ad playbooks by nicheTrending stores by traffic