Which ad formats new Facebook ads use this week (week of October 26, 2026)
Video, single image, carousel, dynamic creative and catalogue shares of the 213,764 new Meta ads from online stores in the week of October 26, 2026, plus the video styles AdLibrarySpy's vision model sees, against the same days a week before.
Data as of October 29, 2026 · window October 26, 2026 to October 28, 2026This week is still running: the numbers are refreshed every day until November 9, 2026, then frozen.
Key facts
- 34.9% of the 213,764 new Facebook ads online stores started in the week of October 26, 2026 were video, by Meta's own format label, against 34% the week before; single images were 35.3%, dynamic creative 19.8%, catalogue ads 5.8% and carousels 3.9%.
- Single image ads gained the most share of new Facebook ads from online stores in the week of October 26, 2026: 35.3%, up 1 points from 34.3% the week before.
- “Product demo” was the most common style of new Facebook video ads from online stores in the week of October 26, 2026: 29.8% of 4,583 videos AdLibrarySpy's vision model judged with confidence, ahead of “UGC selfie” (24.8%).
The full ranking
Formats (share of all new ads)
| # | Format or video style | Share | Week before | Change |
|---|---|---|---|---|
| 1 | Single image | 35.3% | 34.3% | +1 pts |
| 2 | Video | 34.9% | 34% | +0.9 pts |
| 3 | Dynamic creative | 19.8% | 20.5% | −0.7 pts |
| 4 | Catalogue (DPA) | 5.8% | 6.3% | −0.5 pts |
| 5 | Carousel | 3.9% | 4.6% | −0.7 pts |
Video styles (share of styled videos)
| # | Format or video style | Share |
|---|---|---|
| 1 | Product demo | 29.8% |
| 2 | UGC selfie | 24.8% |
| 3 | Lifestyle film | 15.6% |
| 4 | Talking head | 7.9% |
| 5 | Video sales letter | 6.6% |
| 6 | Cartoon & animation | 5.3% |
| 7 | Slideshow | 4.7% |
| 8 | Skit & drama | 3.2% |
| 9 | Before & after | 1.1% |
| 10 | Screen recording | 0.4% |
| 11 | Street interview | 0.4% |
| 12 | Podcast clip | 0.3% |
Sample: 213,764
By niche
Cite this
AdLibrarySpy, "Which ad formats new Facebook ads use this week (week of October 26, 2026)", adlibraryspy.com/trending/formats/week/2026-10-26Free to quote with a link (CC BY 4.0).
How we measure
Formats: Meta's own format label on every new ad of the week (start date as reported by Meta), as a share of all new ads. Video styles: a vision model watching each new video ad, counted only where it was confident (0.5 or more), as a share of the styled videos; a change is shown only when both weeks were styled by the same model at a similar coverage of new videos. The week before is the same days, as the index held them at the same point in that week. A list needs 50,000 new ads (5,000 in a niche).
Every number is a count of Meta ads in the AdLibrarySpy index (the ads of the online stores it tracks), not a census of all of Meta. A ranking with too little data behind it is not published.
Earlier weeks
More of what's working
- What's working in Facebook ads right now
- Ads scaling now
- Products getting new ads
- Niches launching ads
- Ad hooks this week
- Offers in ads this week
- New advertisers this week
Facebook ad statistics (monthly)The weekly reportFacebook ad playbooks by nicheTrending stores by traffic