Which ad formats new Apparel Facebook ads use this week (week of October 26, 2026)
Video, single image, carousel, dynamic creative and catalogue shares of the 59,881 new Meta ads from Apparel stores in the week of October 26, 2026, plus the video styles AdLibrarySpy's vision model sees, against the same days a week before.
Data as of October 29, 2026 · window October 26, 2026 to October 28, 2026This week is still running: the numbers are refreshed every day until November 9, 2026, then frozen.
Key facts
- 33.5% of the 59,881 new Apparel Facebook ads started in the week of October 26, 2026 were video, by Meta's own format label, against 32.1% the week before; single images were 31.3%, dynamic creative 21.7%, catalogue ads 9.2% and carousels 4.2%.
- Video ads gained the most share of new Apparel Facebook ads in the week of October 26, 2026: 33.5%, up 1.4 points from 32.1% the week before.
- “Lifestyle film” was the most common style of new Apparel Facebook video ads in the week of October 26, 2026: 32% of 1,233 videos AdLibrarySpy's vision model judged with confidence, ahead of “Product demo” (25.7%).
The full ranking
Formats (share of all new ads)
| # | Format or video style | Share | Week before | Change |
|---|---|---|---|---|
| 1 | Video | 33.5% | 32.1% | +1.4 pts |
| 2 | Single image | 31.3% | 30.9% | +0.4 pts |
| 3 | Dynamic creative | 21.7% | 22.6% | −0.9 pts |
| 4 | Catalogue (DPA) | 9.2% | 9.4% | −0.2 pts |
| 5 | Carousel | 4.2% | 4.8% | −0.6 pts |
Video styles (share of styled videos)
| # | Format or video style | Share |
|---|---|---|
| 1 | Lifestyle film | 32% |
| 2 | Product demo | 25.7% |
| 3 | UGC selfie | 23.8% |
| 4 | Talking head | 5.4% |
| 5 | Slideshow | 5.3% |
| 6 | Skit & drama | 2.8% |
| 7 | Video sales letter | 2.6% |
| 8 | Cartoon & animation | 1% |
| 9 | Before & after | 0.5% |
| 10 | Street interview | 0.5% |
| 11 | Podcast clip | 0.3% |
| 12 | Screen recording | 0.2% |
Sample: 59,881
By niche
Cite this
AdLibrarySpy, "Which ad formats new Apparel Facebook ads use this week (week of October 26, 2026)", adlibraryspy.com/trending/formats/apparelFree to quote with a link (CC BY 4.0).
How we measure
Formats: Meta's own format label on every new ad of the week (start date as reported by Meta), as a share of all new ads. Video styles: a vision model watching each new video ad, counted only where it was confident (0.5 or more), as a share of the styled videos; a change is shown only when both weeks were styled by the same model at a similar coverage of new videos. The week before is the same days, as the index held them at the same point in that week. A list needs 50,000 new ads (5,000 in a niche).
Every number is a count of Meta ads in the AdLibrarySpy index (the ads of the online stores it tracks), not a census of all of Meta. A ranking with too little data behind it is not published.
More of what's working
- What's working in Facebook ads right now
- Ads scaling now
- Products getting new ads
- Niches launching ads
- Ad hooks this week
- Offers in ads this week
- New advertisers this week
Facebook ad statistics (monthly)The weekly reportFacebook ad playbooks by nicheTrending stores by trafficApparel stores