What's working in Facebook ads right now

Trending Facebook ads this week (week of October 26, 2026)

1. 1. meadowprun3,902
2. 2. seaglassdiy2,419
3. 3. pinkdiyprint.com1,034

meadowprun (meadowprun.com) has the most-copied new Facebook ad this week: Meta shows it running in 3,902 copies.

Products getting the most new Facebook ads this week (week of October 26, 2026)

1. 1. Haima bracelet136
2. 2. Tart cherry extract126
3. 3. Targetlock tl3000 weapon mounted ballistic laser rangefinder123

Haima bracelet from myhaima.com got 136 new Facebook ads in the week of October 26, 2026, more than any other product in the AdLibrarySpy index.

Which niches are launching the most Facebook ads this week (week of October 26, 2026)

1. 1. Apparel28.1%
2. 2. Beauty & Fitness11.9%
3. 3. Home & Garden11.2%

Apparel stores made up 28.1% of the 39,064 stores that launched new Facebook ads in the week of October 26, 2026, the largest niche.

Which hooks new Facebook ads open with this week (week of October 26, 2026)

Opening hooks

1. 1. Product intro21.9%
2. 2. Pain point19.6%
3. 3. Benefit15.8%

“Product intro” was the most common opening hook in new Facebook ads from online stores in the week of October 26, 2026: 21.9% of 2,976 AI-labelled ads, ahead of “Pain point” (19.6%).

What offers new Facebook ads push this week (week of October 26, 2026)

In the ad text (share of all new ads)

1. 1. Names a % discount11.5%
2. 2. Mentions free shipping5.4%
3. 3. Mentions a bundle2.1%

11.5% of the 186,210 new Facebook ads online stores started in the week of October 26, 2026 named a percentage discount in the ad text, against 11.1% the week before.

Which ad formats new Facebook ads use this week (week of October 26, 2026)

Formats (share of all new ads)

1. 1. Video35.1%
2. 2. Single image34.6%
3. 3. Dynamic creative20.2%

35.1% of the 183,912 new Facebook ads online stores started in the week of October 26, 2026 were video, by Meta's own format label, against 33.3% the week before; single images were 34.6%, dynamic creative 20.2%, catalogue ads 5.8% and carousels 4%.

Online stores that started advertising on Facebook this week (week of October 26, 2026)

1. 1. makezbrightgifts.com61
2. 2. californiaiceprotein.com53
3. 3. crowdfundingfdm.creality.com41

341 online stores started advertising on Facebook in the week of October 26, 2026 with no earlier ads in the AdLibrarySpy index, each launching 3 or more new ads (2,483 in all).