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What offers new Sports Facebook ads push this week (week of October 26, 2026)

How many of the 13,046 new Meta ads from Sports stores in the week of October 26, 2026 name a percentage discount, free shipping, a bundle, buy-one-get-one or Black Friday, and which offer types AdLibrarySpy's AI labeller finds, against the same days a week before.

Data as of October 30, 2026 · window October 26, 2026 to October 29, 2026This week is still running: the numbers are refreshed every day until November 9, 2026, then frozen.

Key facts

  • 10.6% of the 13,046 new Sports Facebook ads started in the week of October 26, 2026 named a percentage discount in the ad text, against 10.3% the week before.
  • 7.1% of new Sports Facebook ads mentioned free shipping or free delivery in the week of October 26, 2026, against 5.9% the week before.
  • 3.6% of new Sports Facebook ads mentioned Black Friday or Cyber Monday in the week of October 26, 2026 (469 ads), against 1.7% the week before.
  • 10% off was the most common discount named in new Sports Facebook ads in the week of October 26, 2026: 15.9% of the 1,386 ads naming a percentage off used it, and the median was 25% off.

The full ranking

In the ad text (share of all new ads)

#OfferShareWeek beforeChange
1Names a % discount10.6%10.3%+0.3 pts
2Mentions free shipping7.1%5.9%+1.2 pts
3Mentions a bundle1.9%1.8%+0.1 pts
4Mentions buy one, get one0.2%0%+0.2 pts
5Mentions Black Friday or Cyber Monday3.6%1.7%+1.9 pts

Sample: 13,046

By niche

Cite this

AdLibrarySpy, "What offers new Sports Facebook ads push this week (week of October 26, 2026)", adlibraryspy.com/trending/offers/sports

Free to quote with a link (CC BY 4.0).

How we measure

The ad text (headline and body) of every new ad of the week (start date as reported by Meta). “Names a % discount” = text such as “50% off”; the named figure is counted (“up to 70% off” counts as 70). Free shipping, bundle, buy-one-get-one and Black Friday are phrase matches. Offer types are an AI model's confident reading of the ad text, as a share of the labelled ads; “No offer” counts in that whole but is never ranked. The week before is the same days, as the index held them at the same point in that week. A list needs 50,000 new ads (5,000 in a niche).

Every number is a count of Meta ads in the AdLibrarySpy index (the ads of the online stores it tracks), not a census of all of Meta. A ranking with too little data behind it is not published.

More of what's working

Facebook ad statistics (monthly)The weekly reportFacebook ad playbooks by nicheTrending stores by trafficSports stores

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