The Monday report
Week 40, 2026: the stores scaling right now
Sep 28 – Oct 4, 2026 · Who started spending on Meta ads this week, the ads that kept running for a month, and the products getting new ads. Click any ad to see it in full. Every figure is measured, with its source under each list.
Top scaling stores
Stores adding the most ads in the Meta Ad Library, with measured traffic behind them.
- 1+251 adsSM Appliancesmappliance.com
Home & Garden · 🇵🇭 Philippines · 344 ads running in the Meta Ad Library (+69%) · 309K visits in Aug 2026 (SimilarWeb)+251 ads - 2+115 adsPower Crunchpowercrunch.com
Health · 🇺🇸 United States · 114 ads running in the Meta Ad Library · 33K visits in Aug 2026 (SimilarWeb)+115 ads - 3+78 adsRoosty'sroostys.co
Food & Drink · 🇺🇸 United States · 99 ads running in the Meta Ad Library (+49%) · 110K visits in Aug 2026 (SimilarWeb)+78 ads - 4+68 adsOfficial EA Siteea.com
Games · 🇺🇸 United States · 137 ads running in the Meta Ad Library · 77M visits in Aug 2026 (SimilarWeb)+68 ads - 5+68 adsAntiSocialSocialClubantisocialsocialclub.comApparel · 🇺🇸 United States · 154 ads running in the Meta Ad Library (+425%) · 183K visits in Aug 2026 (SimilarWeb)+68 ads
- 6+66 adsOfficial Sun Bum® Websitesunbum.com
Beauty & Fitness · 🇺🇸 United States · 253 ads running in the Meta Ad Library · 201K visits in Aug 2026 (SimilarWeb)+66 ads - 7+61 adsKardiakardia.comHealth · 151 ads running in the Meta Ad Library (+203%) · 172K visits in Aug 2026 (SimilarWeb)+61 ads
- 8+60 adsMeUndies®meundies.comApparel · 🇺🇸 United States · 541 ads running in the Meta Ad Library (+35%) · 1.8M visits in Aug 2026 (SimilarWeb)+60 ads
- 9+57 adsSYLVOXsylvoxtv.com
Consumer Electronics · 🇺🇸 United States · 109 ads running in the Meta Ad Library (+172%) · 185K visits in Aug 2026 (SimilarWeb)+57 ads - 10+44 adsLSKDlskd.co
Apparel · 🇦🇺 Australia · 69 ads running in the Meta Ad Library (+733%) · 2M visits in Aug 2026 (SimilarWeb)+44 ads
Source: Change in running ads in the Meta Ad Library, AdLibrarySpy index (Sep 2026 snapshot). Traffic: SimilarWeb, Aug 2026.
Fastest traffic growth
Largest month-over-month jump in measured visits, among stores that already had 20K+ visits.
- 1+1,522%StancedCostanced.co
Apparel · 🇺🇸 United States · 29K → 474K visits, Jul 2026 → Aug 2026 (SimilarWeb)+1,522% - 2+1,519%Starlitestarlite.com.ghComputers · 🇬🇭 Ghana · 85K → 1.4M visits, Jul 2026 → Aug 2026 (SimilarWeb)+1,519%
- 3+1,503%Starlink Onlinestarlink.qa
Computers · 🇶🇦 Qatar · 55K → 883K visits, Jul 2026 → Aug 2026 (SimilarWeb)+1,503% - 4+1,475%Absolute Eclipseabsoluteeclipse.eu
Apparel · 🇱🇻 Latvia · 77K → 1.2M visits, Jul 2026 → Aug 2026 (SimilarWeb)+1,475% - 5+1,410%CompuGhanacompughana.com
Home & Garden · 🇬🇭 Ghana · 85K → 1.3M visits, Jul 2026 → Aug 2026 (SimilarWeb)+1,410% - 6+1,399%Solar Eclipse Eyewearhelioclipse.com
Health · 🇺🇸 United States · 52K → 784K visits, Jul 2026 → Aug 2026 (SimilarWeb)+1,399% - 7+1,204%Deli Hempdelihemp.com
Food & Drink · 🇫🇷 France · 29K → 373K visits, Jul 2026 → Aug 2026 (SimilarWeb)+1,204% - 8+1,014%Primal Stormprimal-storm.com
Health · 🇺🇸 United States · 59K → 659K visits, Jul 2026 → Aug 2026 (SimilarWeb)+1,014% - 9+981%Dogshooddogshood.com
Pets & Animals · 🇩🇪 Germany · 36K → 385K visits, Jul 2026 → Aug 2026 (SimilarWeb)+981% - 10+967%RADER SHOPrader-shop.com
Food & Drink · 🇯🇵 Japan · 22K → 236K visits, Jul 2026 → Aug 2026 (SimilarWeb)+967%
Source: SimilarWeb measured visits, Jul 2026 → Aug 2026.
Get this every Monday — free
Create a free account and switch on the weekly report. No card, one email a week, unsubscribe in one click.
Biggest ad peaks
The most Meta ads a store ran at once in a 7-day window.
- 116K adsmellow sleepmellowsleep.com
Home & Garden · 🇺🇸 United States · Peak of 15,706 active Meta ads in 7 days (recorded 2026-09-25) · 2.1M visits in Aug 2026 (SimilarWeb)16K ads - 210K adsSpiral Bible™spiralbible.com
People & Society · 🇺🇸 United States · Peak of 10,013 active Meta ads in 7 days (recorded 2026-09-25) · 248K visits in Aug 2026 (SimilarWeb)10K ads - 38.8K adsResilia®resilia.shop
Health · 🇺🇸 United States · Peak of 8,787 active Meta ads in 7 days (recorded 2026-09-25) · 9.9M visits in Aug 2026 (SimilarWeb)8.8K ads - 48.1K adsSkoolskool.com
Internet · Peak of 8,132 active Meta ads in 7 days (recorded 2026-09-25) · 38M visits in Aug 2026 (SimilarWeb)8.1K ads - 57.2K adsPuppies & Yoga in USpuppies-yoga.com
Pets & Animals · 🇺🇸 United States · Peak of 7,177 active Meta ads in 7 days (recorded 2026-09-20) · 118K visits in Aug 2026 (SimilarWeb)7.2K ads - 67.1K adsVeinciveinci.com
Apparel · 🇺🇸 United States · Peak of 7,105 active Meta ads in 7 days (recorded 2026-09-25) · 119K visits in Aug 2026 (SimilarWeb)7.1K ads - 77K adsGlov Beautyglovbeauty.com
Beauty & Fitness · 🇺🇸 United States · Peak of 7,020 active Meta ads in 7 days (recorded 2026-09-25) · 281K visits in Aug 2026 (SimilarWeb)7K ads - 86.7K adsAtmaatmastore.com
Apparel · 🇺🇸 United States · Peak of 6,658 active Meta ads in 7 days (recorded 2026-09-25) · 64K visits in Aug 2026 (SimilarWeb)6.7K ads - 96.6K adsEmmafyemmafy.com
Apparel · 🇺🇸 United States · Peak of 6,576 active Meta ads in 7 days (recorded 2026-09-25) · 2.9M visits in Aug 2026 (SimilarWeb)6.6K ads - 106.1K adsHausgohaus.com
Apparel · 🇺🇸 United States · Peak of 6,107 active Meta ads in 7 days (recorded 2026-09-20) · 536K visits in Aug 2026 (SimilarWeb)6.1K ads
Source: Meta Ad Library, 7-day peak of active ads as indexed by AdLibrarySpy.
Newest winners
Stores created in the last 90 days that already draw real, measured traffic.
- 1543K visitsRead Romance Novels Onlinemy-passion.comBooks & Literature · 🇺🇸 United States · Store created 2026-08-28 · 543K visits in Aug 2026 (SimilarWeb)543K visits
- 2322K visitsLichtbildlichtbild.com
Books & Literature · 🇩🇪 Germany · Store created 2026-07-17 · 322K visits in Aug 2026 (SimilarWeb)322K visits - 3271K visitsLaxacupenlaxacupen.se
Sports · 🇸🇪 Sweden · Store created 2026-08-21 · 271K visits in Aug 2026 (SimilarWeb)271K visits - 4210K visitsStore by Hamamastorebyhamama.comApparel · 🇵🇰 Pakistan · Store created 2026-07-31 · 210K visits in Aug 2026 (SimilarWeb)210K visits
- 5154K visitsHOOMAshophooma.com
Home & Garden · 🇫🇷 France · Store created 2026-07-03 · 154K visits in Aug 2026 (SimilarWeb)154K visits - 6111K visitsOversized Studiosoversizedstudios.dk
Apparel · 🇩🇰 Denmark · Store created 2026-07-17 · 111K visits in Aug 2026 (SimilarWeb)111K visits - 7105K visitsLITTLE KINGDOMlittle-kingdom.uk
Toys & Hobbies · 🇦🇹 Austria · Store created 2026-07-10 · 105K visits in Aug 2026 (SimilarWeb)105K visits - 897K visits포켓몬카드 라이브 거래 앱, WYYYESwyyyes.com
Store created 2026-07-31 · 97K visits in Aug 2026 (SimilarWeb)97K visits - 992K visitsKool keyskoolkeys.in
🇮🇳 India · Store created 2026-07-10 · 92K visits in Aug 2026 (SimilarWeb)92K visits - 1090K visitsRoVaultrovault.gg
Games · 🇬🇬 Guernsey · Store created 2026-07-03 · 90K visits in Aug 2026 (SimilarWeb)90K visits
Source: Store creation date from the index; visits measured by SimilarWeb, Aug 2026.
Movers by niche
The fastest-growing store in each of the largest niches.
- 1+1,693%Daringer Recordsdaringer.com
Apparel · 🇺🇸 United States · Top mover in Apparel · 13K → 230K visits, Jul 2026 → Aug 2026 (SimilarWeb)+1,693% - 2+1,419%Muy Moderna Uruguaymuymoderna.com.uy
Home & Garden · 🇺🇾 Uruguay · Top mover in Home & Garden · 15K → 228K visits, Jul 2026 → Aug 2026 (SimilarWeb)+1,419% - 3+602%Spicecraftspicecraft.co.nz
Food & Drink · 🇳🇿 New Zealand · Top mover in Food & Drink · 10K → 70K visits, Jul 2026 → Aug 2026 (SimilarWeb)+602% - 4+909%Cosmetic Holiccosmeticholic.pk
Beauty & Fitness · 🇵🇰 Pakistan · Top mover in Beauty & Fitness · 18K → 179K visits, Jul 2026 → Aug 2026 (SimilarWeb)+909% - 5+1,507%MadMinimalistmadminimalist.com
Arts & Entertainment · 🇮🇳 India · Top mover in Arts & Entertainment · 13K → 206K visits, Jul 2026 → Aug 2026 (SimilarWeb)+1,507% - 6+495%Cattle Tags & NLIS Ear Tags Australiafarmandacreco.com.au
Business & Industrial · 🇦🇺 Australia · Top mover in Business & Industrial · 11K → 63K visits, Jul 2026 → Aug 2026 (SimilarWeb)+495%
Source: SimilarWeb measured visits, Aug 2026; niche from the store's category in the index.
Products from these stores
Listed on the featured stores' own storefronts.
GR-B202SQBB 7.2CUFT DARK GRAPHITE LG REFSM Appliance
Power Crunch Red Velvet Protein Energy Bar 1.4oz, 12 CountPower Crunch
45-85 Flock Size - Nesting Herbs Saver Bundle (20 Packs)Roosty's
Cancelled Again HoodieAntiSocialSocialClub
Build Your Own Bag - DailyOfficial Sun Bum® Website
65" - Motorized Lift Cabinet for 55" TVSYLVOX
Playmaker V-Neck Jersey - Pink Rose-BlackLSKD
Starter VIP 5X BONUS (Monthly Digital Membership)StancedCo
Yesido Phone Clamp Car Holder C250Starlite
Astral Solar Eclipse Paper GlassesAbsolute Eclipse
SIGMA 380L CHEST FREEZER GREYCompuGhana
PACK DÉCOUVERTE RÉSINES 0% THCDeli Hemp
Get this every Monday — free
Create a free account and switch on the weekly report. No card, one email a week, unsubscribe in one click.