The Monday report
Week 44, 2026: who is scaling Meta ads, and the ads behind it
Oct 26 – Nov 1, 2026 · Who started spending on Meta ads this week, the ads that kept running for a month, and the products getting new ads. Click any ad to see it in full. Every figure is measured, with its source under each list.
Stores scaling Meta ads this week
Most running Meta ads added in the last 7 days, real Shopify stores with real traffic. The ad shown is the one each is pushing hardest.
- 1mellow sleepmellowsleep.com
Home & Garden · 🇺🇸 United States · 16,376 → 25,902 running Meta ads in 7 days · 3M visits in Sep 2026 (SimilarWeb)+9,526 ads“7 specs, 9 colors, 2 heights. Read the sheet, then sleep on it.”
+9,526 ads - 2perfectwhiteteeperfectwhitetee.com
Apparel · 🇺🇸 United States · 2,854 → 5,028 running Meta ads in 7 days · 91K visits in Sep 2026 (SimilarWeb)+2,174 ads“eden hits different. plush comfort. polished fit.”
+2,174 ads - 3STATIK®statik.com
Consumer Electronics · 🇺🇸 United States · 4,124 → 6,232 running Meta ads in 7 days · 402K visits in Sep 2026 (SimilarWeb)+2,108 ads“If you record videos, FaceTime a lot, or just want to be hands-free, you need to see this. 🤳”
+2,108 ads - 4Metabolaemetabolae.com
Health · 🇺🇸 United States · 10,271 → 12,147 running Meta ads in 7 days · 2.1M visits in Sep 2026 (SimilarWeb)+1,876 ads“I almost had a heart attack on a Caribbean cruise. The ship's doctor was from Switzerland. She asked me ONE question that made my American…”
+1,876 ads - 5Glov Beautyglovbeauty.com
Beauty & Fitness · 🇺🇸 United States · 9,279 → 11,081 running Meta ads in 7 days · 520K visits in Sep 2026 (SimilarWeb)+1,802 ads“The nurse at my doctor's office pulled me aside after my blood sugar check and said, "I need to know what you've been doing. Because…”
+1,802 ads - 6Emmafyemmafy.com
Apparel · 🇺🇸 United States · 7,491 → 9,099 running Meta ads in 7 days · 1.9M visits in Sep 2026 (SimilarWeb)+1,608 ads“I emailed Target a week later because I couldn't sleep. They sent the security tape. I watched it three times.”
+1,608 ads - 7Floralshefloralshe.com
Apparel · 🇭🇰 Hong Kong SAR China · 961 → 2,375 running Meta ads in 7 days · 324K visits in Sep 2026 (SimilarWeb)+1,414 ads“☁️💕 Soft cotton comfort with a smooth everyday fit.”
+1,414 ads - 8Larinebuylarine.com
Health · 🇺🇸 United States · 537 → 1,687 running Meta ads in 7 days · 1.2M visits in Sep 2026 (SimilarWeb)+1,150 ads“Your toothbrush can't protect your teeth all day.”
+1,150 ads - 9Love in Faith Clothingloveinfaith.life
People & Society · 🇺🇸 United States · 3,630 → 4,777 running Meta ads in 7 days · 1.2M visits in Sep 2026 (SimilarWeb)+1,147 ads“🥳 ONLY $13 - Sweatshirt CLOSEOUT!”
+1,147 ads - 10Comfrtcomfrt.com
Apparel · 🇺🇸 United States · 5,740 → 6,805 running Meta ads in 7 days · 19M visits in Sep 2026 (SimilarWeb)+1,065 ads“Keep the look simple and the fit roomy. The Minimalist Hoodie pairs soft heavyweight fleece with extra space through the chest, shoulders,…”
+1,065 ads
Source: Running ads in the Meta Ad Library, today vs 7 days ago (AdLibrarySpy index). Traffic: SimilarWeb, latest month.
Ads still running after a month
Launched 4–7 weeks ago and still live today. Nobody keeps paying for an ad that loses money, so these are the ones to study.
- 1Uproot Cleanuprootclean.com
Home & Garden · 🇺🇸 United States · Video ad, started 2026-09-21, still running · 985K visits in Sep 2026 (SimilarWeb)36 days“That musty smell in your house isn't your dog. It's what's buried in your carpet. 🤢”
36 days - 2Alabasteralabasterco.com
People & Society · 🇺🇸 United States · Image ad, started 2026-09-26, still running · 154K visits in Sep 2026 (SimilarWeb)30 days“⏰ Last days. $10 Bibles and up to 75% off Bibles, plus 48% off A Beautiful Year with Jesus and 53% off select Bible Studies.”
30 days - 3Peptonixpeptonix.com
🇺🇸 United States · Image ad, started 2026-09-25, still running · 210K visits in Sep 2026 (SimilarWeb)32 days“Tired of Losing Hair? You're Not Alone. 🧑🦲”
32 days - 4SoFyresofyre.com
Apparel · 🇺🇸 United States · Video ad, started 2026-09-19, still running · 1.2M visits in Sep 2026 (SimilarWeb)36 days“🐭 Quick reminder before buying Sofyre online.”
36 days - 5Lymphorialymphoria.co
Health · 🇺🇸 United States · Video ad, started 2026-09-23, still running · 5.4M visits in Sep 2026 (SimilarWeb)33 days“Feeling bloated, puffy, swollen, sluggish, or constantly run-down?”
33 days - 6Orgaticstryorgatics.com
Health · 🇺🇸 United States · Image ad, started 2026-09-10, still running · 168K visits in Sep 2026 (SimilarWeb)47 days“An ER doctor in Italy told me something about my toenail fungus no American doctor ever had.”
47 days - 7RYZE Mushroom Coffeeryzesuperfoods.com
Health · 🇺🇸 United States · Image ad, started 2026-09-22, still running · 3.6M visits in Sep 2026 (SimilarWeb)35 days“RYZE is powered by functional mushrooms and adaptogens. Our creamy and delicious blend features six functional mushrooms, prebiotics, zero…”
35 days - 8Thrivinthrivin.com
Beauty & Fitness · 🇳🇱 Netherlands · Image ad, started 2026-09-13, still running · 1M visits in Sep 2026 (SimilarWeb)43 days“☀️ OUR BIGGEST SUMMER SALE OF THE YEAR IS LIVE.”
43 days - 9Summetgetsummet.com
Apparel · 🇺🇸 United States · Video ad, started 2026-09-20, still running · 103K visits in Sep 2026 (SimilarWeb)36 days“BUY 1 GET 1 FREE TODAY!”
36 days - 10The Conscious Bartheconsciousbar.co
Food & Drink · 🇺🇸 United States · Video ad, started 2026-09-10, still running · 89K visits in Sep 2026 (SimilarWeb)47 days“Chocolate didn't start as candy. The cacao pod is a fruit ancient cultures treated as something precious, carrying around 10 times the…”
47 days
Source: Meta Ad Library start date and last day seen running, most-seen first.
Get this every Monday — free
Create a free account and switch on the weekly report. No card, one email a week, unsubscribe in one click.
Products getting the most new ads
The products stores launched the most new Meta ads for in the last 14 days.
- 1Wormwood Black Walnut Pumpkin Seed & Clove Softgels*holior.com🇺🇸 United States · $39.99 · sold by Holior · 2,042 ads running · 185K store visits/mo+804 ads
+804 ads - 2GoodGrove Tart Cherry Extracttrygoodgrove.com🇺🇸 United States · $49.99 · sold by GoodGrove · 1,660 ads running · 126K store visits/mo+701 ads
+701 ads - 3Flag & Map Charms Setexchange-life.com🇺🇸 United States · $12.00 · sold by Exchange Life · 1,425 ads running · 287K store visits/mo+670 ads
+670 ads - 4Offset Extension 2.0wildbeartools.com🇸🇮 Slovenia · $79.00 · sold by WildBear · 2,097 ads running · 95K store visits/mo+481 ads
+481 ads - 5Luhxe Travel Bag 2.0luhxe.com🇺🇸 United States · $129.00 · sold by Luhxe · 855 ads running · 2.3M store visits/mo+480 ads
+480 ads - 6Flow Lite 2 Low-profile Mechanical Keyboard Reservationlofree.co🇭🇰 Hong Kong SAR China · $2.00 · sold by Lofree · 633 ads running · 394K store visits/mo+425 ads
+425 ads - 7Ceylon Cinnamon 7200mg Equivalent with MCT Oilmetabolae.com🇺🇸 United States · $29.99 · sold by Metabolae · 1,660 ads running · 2.1M store visits/mo+419 ads
+419 ads - 8Lymphoria Drainage Dropslymphoria.co🇺🇸 United States · $39.99 · sold by Lymphoria · 2,438 ads running · 5.4M store visits/mo+414 ads
+414 ads - 9JOVS 6D Laser & EMS Anti-Aging Therapy Maskjovs.com🇺🇸 United States · $859.00 · sold by JOVS · 727 ads running · 219K store visits/mo+396 ads
+396 ads - 10WestMonth™ - Premium 1000GSM Mattress Topper BFCMAusewestmonth.com🇦🇺 Australia · $239.99 · sold by West Month · 401 ads running · 104K store visits/mo+393 ads
+393 ads
Source: New Meta ads pointing at each product page, last 14 days (AdLibrarySpy index).
New brands launching big
Stores that ran their first Meta ad ever this week, with 20+ ads at once.
- 183 adsAPLINaplincosmetic.comBeauty & Fitness · 🇯🇵 Japan · First Meta ad ever on 2026-10-22 · 1.3K visits in Aug 2026 (SimilarWeb)83 ads
- 2FlexyMindsflexyminds.com
Toys & Hobbies · 🇺🇸 United States · First Meta ad ever on 2026-10-2170 ads“Balancing isn't just physical. It's a real mental exercise. Kids who train balance, develop stronger language skills, have better…”
70 ads - 368 ads
- 468 adsLAB SCENTSlabscentus.comBeauty & Fitness · 🇺🇸 United States · First Meta ad ever on 2026-10-2168 ads
- 568 ads
- 6Everwoweverwow.com
Gifts & Special Events · 🇱🇹 Lithuania · First Meta ad ever on 2026-10-2267 ads“🎁 Get her a gift she’ll actually remember!”
67 ads - 7Strype Stripsstrypestrips.com
Health · 🇺🇸 United States · First Meta ad ever on 2026-10-21 · 1.1K visits in Aug 2026 (SimilarWeb)66 ads““I keep a pack in my pocket all day. It’s so easy to carry around””
66 ads - 860 ads
Source: First ad start date in the Meta Ad Library, last 7 days.
Get this every Monday — free
Create a free account and switch on the weekly report. No card, one email a week, unsubscribe in one click.