The Monday report
Week 45, 2026: who is scaling Meta ads, and the ads behind it
Nov 2 – 8, 2026 · Who started spending on Meta ads this week, the ads that kept running for a month, and the products getting new ads. Click any ad to see it in full. Every figure is measured, with its source under each list.
Stores scaling Meta ads this week
Most running Meta ads added in the last 7 days, real Shopify stores with real traffic. The ad shown is the one each is pushing hardest.
- 1mellow sleepmellowsleep.com
Home & Garden · 🇺🇸 United States · 20,175 → 33,397 running Meta ads in 7 days · 3M visits in Sep 2026 (SimilarWeb)+13,222 ads“I kept seeing pictures online but in person it’s even bigger and fluffier. It is unreal!”
+13,222 ads - 2EllaOlaellaola.com
Beauty & Fitness · 🇺🇸 United States · 4,603 → 7,887 running Meta ads in 7 days · 376K visits in Sep 2026 (SimilarWeb)+3,284 ads“🍼 Laci's toddler is super picky. Her words, not ours.”
+3,284 ads - 3SoFyresofyre.com
Apparel · 🇺🇸 United States · 7,907 → 10,929 running Meta ads in 7 days · 1.2M visits in Sep 2026 (SimilarWeb)+3,022 ads“🪳 3 ROACH MISTAKES PARENTS SHOULD AVOID THIS WINTER”
+3,022 ads - 4Metabolaemetabolae.com
Health · 🇺🇸 United States · 12,125 → 15,126 running Meta ads in 7 days · 2.1M visits in Sep 2026 (SimilarWeb)+3,001 ads“The most dangerous sign of Type 2 diabetes in men over 50 isn’t high blood sugar. It isn’t the weight around your midsection. It isn’t…”
+3,001 ads - 5Emmafyemmafy.com
Apparel · 🇺🇸 United States · 9,061 → 11,320 running Meta ads in 7 days · 1.9M visits in Sep 2026 (SimilarWeb)+2,259 ads“Ready? Two minutes. That's what you said two minutes ago. Then it's one. Have you seen my liner? I have never once seen your liner. I'll…”
+2,259 ads - 6Macornermacorner.co
Home & Garden · 🇺🇸 United States · 6,197 → 8,146 running Meta ads in 7 days · 1.1M visits in Sep 2026 (SimilarWeb)+1,949 ads“God says you are the perfect meaningful heartfelt gift for her ✨🙏”
+1,949 ads - 7Embodyjoinem.co
Beauty & Fitness · 🇺🇸 United States · 1,472 → 3,078 running Meta ads in 7 days · 3.2M visits in Sep 2026 (SimilarWeb)+1,606 ads“GLP-1 at the best prices available–Prices locked in for life.”
+1,606 ads - 8Try Haritakitryharitaki.com🇺🇸 United States · 727 → 2,194 running Meta ads in 7 days · 164K visits in Sep 2026 (SimilarWeb)+1,467 ads
“I lied to my son at his wedding.”
+1,467 ads - 9noverlynoverly.shop🇺🇸 United States · 4,104 → 5,568 running Meta ads in 7 days · 227K visits in Sep 2026 (SimilarWeb)+1,464 ads
“Your testosterone came back normal.”
+1,464 ads - 10Natural Skincare & Haircare from Wild Arctic Plantsfroyaorganics.com
Beauty & Fitness · 🇺🇸 United States · 5,009 → 6,441 running Meta ads in 7 days · 873K visits in Sep 2026 (SimilarWeb)+1,432 ads“Me complimenting my wife vs a total stranger complimenting my wife..”
+1,432 ads
Source: Running ads in the Meta Ad Library, today vs 7 days ago (AdLibrarySpy index). Traffic: SimilarWeb, latest month.
Ads still running after a month
Launched 4–7 weeks ago and still live today. Nobody keeps paying for an ad that loses money, so these are the ones to study.
- 1Uproot Cleanuprootclean.com
Home & Garden · 🇺🇸 United States · Video ad, started 2026-09-21, still running · 985K visits in Sep 2026 (SimilarWeb)41 days“That musty smell in your house isn't your dog. It's what's buried in your carpet. 🤢”
41 days - 2MyRaymondmyraymond.com
Apparel · 🇮🇳 India · Video ad, started 2026-10-04, still running · 1.3M visits in Sep 2026 (SimilarWeb)28 days“Elevate your wedding look with rich hues and meticulous cuts. Experience Raymond’s modern sophistication and honor tradition in style”
28 days - 3Uvolatryuvola.com
Health · 🇺🇸 United States · Image ad, started 2026-09-15, still running · 756K visits in Sep 2026 (SimilarWeb)47 days“I need to tell you something about your probiotics that might piss you off.”
47 days - 4RasoiShoprasoishop.com
Home & Garden · 🇮🇳 India · Video ad, started 2026-10-03, still running · 212K visits in Sep 2026 (SimilarWeb)29 days“Fresh Atta at Home in Minutes! 🌾”
29 days - 5India’s Trusted Ayurvedic Online Store for Health Productsstore.jeenasikho.com
Beauty & Fitness · 🇮🇳 India · Video ad, started 2026-09-16, still running · 397K visits in Sep 2026 (SimilarWeb)46 days“🌱 रोज़ active रहने के लिए joints की regular care करें।”
46 days - 6GroundingWellgroundingwell.com
Health · 🇦🇺 Australia · Image ad, started 2026-09-16, still running · 439K visits in Sep 2026 (SimilarWeb)46 days“A 61 year old woman died on a flight last Wednesday.”
46 days - 7BECOletsbeco.com
Home & Garden · 🇮🇳 India · Video ad, started 2026-09-30, still running · 225K visits in Sep 2026 (SimilarWeb)31 days“Still using paper towels that tear after one spill? 🤦♀️”
31 days - 8RYZE Mushroom Coffeeryzesuperfoods.com
Health · 🇺🇸 United States · Video ad, started 2026-09-27, still running · 3.6M visits in Sep 2026 (SimilarWeb)35 days“RYZE is powered by functional mushrooms and adaptogens. Our creamy and delicious blend features six functional mushrooms, prebiotics, zero…”
35 days - 9The Good Guysthegoodguys.com.au
Home & Garden · 🇦🇺 Australia · Image ad, started 2026-10-01, still running · 7.7M visits in Sep 2026 (SimilarWeb)29 days“Now is the time to bring Italian design to your kitchen. Shop the Smeg clearance — you'll find it at The Good Guys.”
29 days - 10Vedixvedix.com
Beauty & Fitness · 🇮🇳 India · Video ad, started 2026-09-15, still running · 194K visits in Sep 2026 (SimilarWeb)47 days“Still Using a Regular Hair Oil? Read This First.”
47 days
Source: Meta Ad Library start date and last day seen running, most-seen first.
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Products getting the most new ads
The products stores launched the most new Meta ads for in the last 14 days.
- 1Flag & Map Charms Setexchange-life.com🇺🇸 United States · $12.00 · sold by Exchange Life · 2,098 ads running · 287K store visits/mo+1,172 ads
+1,172 ads - 2GoodGrove Tart Cherry Extracttrygoodgrove.com🇺🇸 United States · $49.99 · sold by GoodGrove · 1,967 ads running · 126K store visits/mo+763 ads
+763 ads - 3Wagcario™ TerraTrail Adventure Pet Joggeragebay.com🇭🇰 Hong Kong SAR China · $451.00 · sold by Agebay · 1,396 ads running+720 ads
+720 ads - 4Lymphoria Drainage Dropslymphoria.co🇺🇸 United States · $39.99 · sold by Lymphoria · 2,869 ads running · 5.4M store visits/mo+689 ads
+689 ads - 5Luhxe Travel Bag 2.0luhxe.com🇺🇸 United States · $129.00 · sold by Luhxe · 1,071 ads running · 2.3M store visits/mo+660 ads
+660 ads - 6Offset Extension 2.0wildbeartools.com🇸🇮 Slovenia · $79.00 · sold by WildBear · 2,404 ads running · 95K store visits/mo+580 ads
+580 ads - 7Resilia® Aged Odorless Garlicresilia.shop🇺🇸 United States · $29.99 · sold by Resilia® · 1,906 ads running · 18M store visits/mo+553 ads
+553 ads - 8Veylor — Natural Solutiongetveylor.com🇺🇸 United States · $49.99 · sold by getveylor.com · 689 ads running · 53 store visits/mo+535 ads
+535 ads - 9Rivanta® Survival Seed Vaulttryrivanta.com🇺🇸 United States · $59.99 · sold by Rivanta · 1,587 ads running · 209K store visits/mo+525 ads
+525 ads - 10The Mediterranean Food Guide (3-Guide Set)tryavore.com🇺🇸 United States · $39.00 · sold by avore · 524 ads running · 1.9K store visits/mo+484 ads
+484 ads
Source: New Meta ads pointing at each product page, last 14 days (AdLibrarySpy index).
New brands launching big
Stores that ran their first Meta ad ever this week, with 20+ ads at once.
- 1Gloveratryglovera.com
Beauty & Fitness · 🇺🇸 United States · First Meta ad ever on 2026-10-29105 ads“Soy dermatóloga. Llevo más de diez años viendo a mujeres con caída del pelo, y soy la persona a la que te manda tu dermatóloga cuando tu…”
105 ads - 289 adsApparel for the Sport of Businessshop.cutsclothing.com
Apparel · 🇺🇸 United States · First Meta ad ever on 2026-10-27 · 81K visits in Sep 2026 (SimilarWeb)89 ads - 3Origin Provisionsoriginprovisions.com
Food & Drink · 🇺🇸 United States · First Meta ad ever on 2026-10-26 · 2.4K visits in Aug 2026 (SimilarWeb)74 ads“The Paleo Diet Certified beef collection by Origin Provisions offers 100% grass-fed and grass-finished beef for delicious flavor and…”
74 ads - 4Barethebarebooks.comGifts & Special Events · 🇬🇧 United Kingdom · First Meta ad ever on 2026-10-28 · 692 visits in Aug 2026 (SimilarWeb)69 ads
“I made the Bare Book because I couldn’t find a graffiti sketchbook that actually felt real.”
69 ads - 5bailarsebailarse.comPeople & Society · 🇨🇳 China · First Meta ad ever on 2026-10-2769 ads
“Personalized ornament for hairstylist or salon owner. ❤🎁Order Here: bailarse.com/x261027-2”
69 ads - 669 ads
- 761 adsNex Breathnex-breath.comHealth · 🇺🇸 United States · First Meta ad ever on 2026-10-26 · 13K visits in Aug 2026 (SimilarWeb)61 ads
- 858 adsCalifornia Ice Proteincaliforniaiceprotein.com
Food & Drink · 🇺🇸 United States · First Meta ad ever on 2026-10-26 · 5K visits in Aug 2026 (SimilarWeb)58 ads
Source: First ad start date in the Meta Ad Library, last 7 days.
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